Story: (You’ll like this one!) A customer is telling me about her visit to another jeweler. She says the salesperson showed her certified diamonds. Great! She said the diamond looked “wonderful“. Then she says the [Read More…]
One Full Carat A one carat diamond is 100 points of pure carbon (the same stuff in a No. 2 pencil). Only solidified with intense heat and pressure. 100 points is divided up just like [Read More…]
GIA (The Gemological Institute of America) really is the authority when it comes to diamonds and diamond grading. After all, they wrote the book! Really! They devised the current 4C’s diamond grading system that all [Read More…]