IS IT A CZ OR IS IT A DIAMOND?
I’ve had guys come into the jewelry store looking for engagement rings. The funny thing is, they ask for a cubic zirconia (a.k.a. CZ) in the center instead of a real diamond. They’ll laugh and [Read More…]
I’ve had guys come into the jewelry store looking for engagement rings. The funny thing is, they ask for a cubic zirconia (a.k.a. CZ) in the center instead of a real diamond. They’ll laugh and [Read More…]
The traditional brilliant cut diamond, often referred to as the “round brilliant,” is known for its spectacular facets. They are often referred to as 58 facets. But that’s not entirely true. You see, some diamonds [Read More…]
What is a diamond girdle? A girdle is the thin rim that runs around the entire outside of your diamond. It’s easier to see if you turn your diamond sideways and look at it. The [Read More…]
A jeweler’s loupe is a 10x magnification tool used by jeweler’s and customers to see inclusions, flaws, imperfections, blemishes, inscriptions in a diamond or gemstone. A loupe allows you to instantly double check the clarity [Read More…]
A young couple walks into the jewelry store shopping and comparing prices on a 1.00 carat loose brilliant cut diamond. They say the diamond they’ve been looking at down the street has SI clarity and [Read More…]
More color? Here’s something you may not know… The bigger the diamond carat weight, the more color (usually yellow) you can see in the diamond. That’s because you can see more of the diamond’s mass. [Read More…]
I’ve talked about this before, but new situations arise that deserve a second look. I had a customer come into the store last week to get her ring cleaned. She said she had a prong [Read More…]
Loose or mounted? That’s always the question. Is it cheaper to buy a loose diamond or a diamond that’s already set in a mounting? I’ll tell you… It’s definitely more expensive to buy a loose [Read More…]
Here’s the problem with hearts & arrows diamonds… You only see them once! That’s right. You only view those stunning hearts and arrows shapes one time; When you Buy it! After that, you never see [Read More…]
Amazon? Buying a diamond engagement ring on Amazon? Seriously, if you look at the stars and comments that people leave on Amazon, you’ll see, hundreds of people do it every single day. But, before you [Read More…]
People love to look at diamonds. I love showing them. But there are 6 basic steps to examining a diamond. Things that could make or break a potential diamond sale. It’s MUST-DO tricks that can [Read More…]
It’s gone… Diamond cut is not only missing from most engagement ring conversations, but hidden as well. Most salespeople won’t even bring up “cut” (unless you do it first). And even if they do, it’s [Read More…]