WHY THE 4 C’S REALLY SUCK
The 4C’s of diamond grading are: Cut, Color, Clarity and Carat Weight! These 4C’s are what determine the quality of the diamond and the price. These 4C’s are what most of America uses to evaluate [Read More…]
Diamonds
CAN INCLUSIONS BE A GOOD THING?
Everybody is always on a quest for the PERFECT inclusion-free diamond ring. ESPECIALLY in an engagement ring. I mean who wants to give the bride-to-be a flaw? People are always willing to sacrifice color, cut [Read More…]
WHICH IS BETTER, 4 PRONGS OR 6 PRONGS?
Ahh, the million dollar question… People are always confused over this choice. They’re confused that they even get a choice. 4 prongs or 6 prongs for their round-cut engagement ring? So if one of the [Read More…]
JEWELRY SALE FRAUD
What a coincidence! You walk into a jeweler and as luck would have it, they’re having a SALE! I’m shocked! A sale at a jewelry store? Who would have guessed? Sarcastic? Of course… But here’s [Read More…]
ARE DIAMOND GUARANTEES REALLY WORTH IT?
A lot of people are so concerned about whether or not the diamond they are buying is guaranteed for life. They want a diamond guarantee and love that diamond peace-of-mind. But should it really make [Read More…]
SPOOKY DIAMONDS
Halloween is coming… Time to get spooky with diamonds! What? You didn’t know that there were spooky diamonds? Well there are… And I have them! Whether it be green, orange, black or ghostly, these are [Read More…]
THE PROBLEM WITH CUT
Cut is such a complex topic. Sure it has crown and pavilion angles, width and depth percentages, table thickness, culet size and so forth… But what makes cut even more confusing… The terminology of cut: [Read More…]
LOOKING FOR A BIG DIAMOND?
B I G If you’re in the market for a large diamond, then you don’t have a lot of choices… Because most stores have a very limited quantity of diamonds over 2.00 carats. They may [Read More…]
DON’T BUY A DIAMOND SOLITAIRE THAT’S PRE-SET
Pre-Set: Already set. Already in the mounting. Already under prongs… DON’T BUY IT! That is, if you’re serious about buying a decent quality of diamond, or want to find the best diamond for the best [Read More…]
NATIONAL PROPOSAL DAY: SEPT, 23RD, 2018
“Will you marry me?” That’s the line for today… The funny thing is, it’s National Proposal Day TODAY, but this is the second time this year… On March 21st there was also a National Proposal [Read More…]
DIAMOND DEAL OF THE DAY: 09-18-2018
Today’s Deal: 09-18-2018 It’s one HUGE HUGE diamond… A cushion cut diamond that’s 2.14 carats. That’s massive in size, and LOW in price. Actually, lower than most 1 carat diamonds. For this diamond sells for [Read More…]
THE SEARCH FOR I3 CLARITY DIAMONDS
First off, what is I3 clarity, and where can you buy them? I3 Definition: I3 is a clarity grade that has many, many inclusions (both internally and externally), that can easily be seen with the [Read More…]