GUESSING GAME: WHICH DIAMOND IS $4,000?
Let’s play a game… A guessing game. I’m going to show you 12 diamonds (and their specifications). Your goal is to determine which diamond sells for $4,000. Think you’re up to the task? Don’t be [Read More…]
Engagement
THIS IS NOT CUT
Everyone is so hung up on color and clarity… “It must be VS!” “You need G color or higher!“ “It has to be certified!“ But very little time, thought or effort is put into “cut“. [Read More…]
IS BRAND NAME DESIGNER JEWELRY WORTH IT?
“Do you carry this?” A girl walks into the store and asks to see a (specific name brand designer, like Scott Kay…) ring. “Sorry, we don’t carry that designer.” I show her over to our [Read More…]
HOW MANY DIAMONDS IN AN ANNIVERSARY RING?
“How many diamonds?” You wouldn’t think this would be a big concern for many, but in fact, it is. How many diamonds do you put in an anniversary band? Most guys think it’s equal to [Read More…]
CERTIFIED DIAMOND GRADED IN THE MOUNTING?
Here’s a good question: What does “graded in the mounting” mean? You’ll often see this disclaimer on diamond certificate reports or jewelry appraisals… And it means exactly what it says. Your stone or diamond has [Read More…]
MUST ASK DIAMOND SHOPPING QUESTIONS
10 diamond buying questions Buying a diamond or engagement ring? Good! But before you commit to that deal, make sure you ask the jeweler these 10 important questions. Once you find the answers you’ll be [Read More…]
IS DIAMOND CLARITY REALLY RARE?
“I know clarity!” When people think of diamond clarity and the 11 different clarity groups: FL, IF, VVS1, VVS2, VS1, VS2, SI1, SI2, I1, I2, I3, they tend to think of them as equal and [Read More…]
SHOPPING FOR DIAMONDS BY PHONE SUCKS!
You know who you are! You call up a jewelry store looking for the price of a 1 carat certified diamond, SI1 clarity, G color (on sale here for $5,600). We give you the price. [Read More…]
DO YOUR DIAMOND FACETS LINE UP?
“Now that’s cool!” Have you ever studied your diamond under a microscope? I mean, really studied it? A good portion of the public has looked at their diamond under 10x magnification (what diamonds are graded [Read More…]
CHIPPED DIAMOND, WHAT ARE YOUR OPTIONS?
I’ve talked about this before, but new situations arise that deserve a second look. I had a customer come into the store last week to get her ring cleaned. She said she had a prong [Read More…]