ROSE GOLD ENGAGEMENT RINGS
Rose gold is so popular right now. More popular than ever. It’s not only one of the newest trends, but it’s also one of the prettiest colors of metal around. Rose gold is everywhere! In [Read More…]
DIAMOND CUT
Take a diamond ring and tilt it back and forth in the light. You see those sparkles and flashes of light? That’s the life and beauty of a diamond. That’s what we crave. That’s what [Read More…]
DIAMOND COLOR
In their purest form, diamonds are all white by nature. White color doesn’t actually mean that the diamonds are physically white in color (like a piece of paper), but that they are colorless, or have [Read More…]
CHECK THE WATCH BATTERY FIRST
A women comes into our jewelry store yesterday with a couple of brand new wrist watches she bought elsewhere. She got them at a department store dirt cheap (like $9.99 each). The problem was… They [Read More…]
WHY DOES SILVER TARNISH AND TURN BLACK?
Silver is the most popular type of metal used for jewelry in the world today. Jewelers love it, customers love it, there’s a great abundance of it, and it’s inexpensive. It seems like such a [Read More…]
DIAMOND CLARITY
Diamond clarity is all about the amount of flaws and imperfections (called inclusions and blemishes) that a diamond has. The less flaws (or clarity characteristics), the cleaner the stone, the higher the clarity, quality and [Read More…]
THE 4 C’S OF DIAMONDS
The 4C’s of diamonds was devised by GIA (Gemological Institute of America) way back in 1949 to help jewelers and the diamond industry gain some consistency over diamond grading standards. The 4C’s are 4 main [Read More…]
DO GOLD PLATED WATCHES FADE?
I’m always intrigued by this question, because it makes me believe that people don’t really understand what gold plating is. Do watches that are gold plated lose their gold coloring? Do they lose their gold [Read More…]
SHOULD YOU BUY MATCHING WEDDING RINGS?
It’s funny, because women obsess over this question. Should her wedding and engagement ring match his wedding ring? Should his match hers? Do couples still do this type of thing? People just don’t know. Do [Read More…]
BEZEL-SET OR PARTIAL BEZEL-SET?
Jewelers are always throwing jewelry terms around that make customers scratch their heads. One mounting is called a bezel-set mounting (or as Tiffany likes to call them: bezet), and another is called a partial bezel-set [Read More…]
WHY YOU SHOULDN’T BUY ETERNITY RINGS
People love eternity rings/bands. But I’m actually here to say, I don’t advise buying them. Sure they look really, really nice. The diamonds go all the way around the band in a never-ending continuous row [Read More…]
WHAT CAN YOU DO WITH YOUR OLD DIAMONDS?
You know all those old rings you have in your jewelry box that you don’t wear anymore? They have diamonds set in their mountings and they’re just sitting there. Some are mixed with gemstones. Some [Read More…]