STORES THAT SLAM THE COMPETITION
“IT’S JUNK!” How many times have you gone into a Store and had the Salesperson Bash the Competitor? You could be talking about the latest 3-D TV and Suddenly the Salesperson starts talking about the [Read More…]
Articles by Richard Scott
THE AVERAGE DIAMOND ENGAGEMENT RING
Most guys think that you have to spend 2 Months Salary on a Diamond Engagement Ring. Most guys think that you must buy her a big Diamond, like a 3/4 Carat (75 points) or a [Read More…]
DIAMOND CLARITY TEST
Have you been studying Diamond Clarity? Think you know enough? If you’ve been looking at stones underneath a microscope and want to see if you understand it all, this test is for you! I have [Read More…]
SAVE $3000 ON A 1.00 CARAT DIAMOND
Want to Save Thousands on a Diamond Engagement Ring? Would you love to literally pay $3000 LESS for a Diamond and NOT lose any Quality? Seriously! You CAN! All you need to know is this [Read More…]
.81 CARAT VS2, K ROUND DIAMOND DEAL
This Diamond is a Steal for the Price! It really is! An 81 Point Diamond is in between 3/4 and a Full Carat. So it will look large, and to most people, it would look [Read More…]
SHOULD ALL DIAMONDS BE CERTIFIED?
If you read anything that I write here, you’ll often hear me say: “Never Buy a Diamond that ISN’T Certified!“ While I strongly believe in this line, it isn’t always the truth! There are times [Read More…]
COMPARE GIA CUT GRADES
GIA grades Diamonds with 5 different Cut Grades: Excellent, Very Good, Good, Fair and Poor. The question is: Can you tell the difference between these visually? My Answer: YES! To prove this, I’m going to [Read More…]
YOU BOUGHT THE DIAMOND, NOW WHAT?
Many guys spend weeks on end picking out the perfect Loose Diamond (Certified of course). They purchase the stone and then are left holding an envelope with a loose Diamond in it and a Laminated [Read More…]
DIFFERENT SI CLARITY DIAMONDS
SI1 Clarity Diamonds have small Inclusions that are only visible under a microscope. SI2 Clarity Diamonds have small Inclusions as well, but sometimes these Flaws can be seen with the naked eye (usually viewing the [Read More…]
YOUR JEWELRY STAMP MEANS NOTHING
A guy comes into the Store… He comes in to Sell his 14k Gold Chain. He says he Bought it from a Friend of his and Paid Quite a Lot of Money for it. We [Read More…]
1/2 CARAT DIAMOND DEALS
Here’s something that very few people know: A Great Diamond Cut can make up for a lot of Low Quality Flaws and Characteristics, like Color or Clarity in a Diamond. It’s true! If a Diamond [Read More…]
.90 CARAT SI1 J ROUND BRILLIANT DIAMOND
What a Great Deal on a Great Diamond! James Allen continues to impress me with the Prices of Stones. Check out the Specs on this Beautiful Diamond… 90 Points of Diamond (just Shy of a [Read More…]