THE ONLY THING THAT MATTERS WITH CARAT WEIGHT
One thing… MM. (Not talking about the rapper.) That’s all that really matters with carat weight. Why only 1 thing? Because carat weight is just like any weight. It’s a weight, a size, a unit [Read More…]
Certification
WHAT IS A GOOD QUALITY DIAMOND?
I’m often asked: “What is a good quality diamond?” It’s a very interesting question because it leaves so much room for controversy and opinion. What is considered good? Good quality to me? or good quality [Read More…]
DOES A CHIPPED DIAMOND LOSE VALUE?
“CRACK!” “CRAP!” You have a big beautiful diamond that you accidentally chipped. (Usually when you chip a diamond, it happens on the vulnerable part of your diamond, the girdle.) So now the question is: Does [Read More…]
CERTIFIED VS NON-CERTIFIED DIAMONDS
Certified or not? There are two types of loose diamonds you can buy: Certified diamonds and non-certified diamonds. Certified diamonds are the diamonds that come with a certificate report from an independent certification company (like [Read More…]
WHY YOU SHOULDN’T BE CONCERNED WITH DIAMOND CLARITY
Clarity Clarity Everyone is always so concerned about diamond clarity. They want SI, they want VS1, they want VVS2… Even Flawless… Buy WHY? People are worried about how clean their stone is, versus any other [Read More…]
4 THINGS YOU MUST LEARN TO BUY A DIAMOND
Buying a loose diamond? Looking for a grand stone of exceptional quality? (and not wanting to learn all the technical info associated with diamond knowledge?) Then this is the post to read For I’ll give [Read More…]
LAB GROWN DIAMONDS VS NATURAL DIAMONDS
Lab-grown diamonds are here. Actually, they’ve been around forever, but for once, they’re no longer taking a backseat. Mainstream jewelers all across the country have huge marketing campaigns, entire website’s full of merchandise, and inventory [Read More…]
CERTIFIED WHEN? WHY THE DATE MATTERS…
“Always buy a certified diamond!” That’s what everyone tells you. It’s good advice… But what they don’t tell you is this: Check the date, as well. Because the date is much more important than you [Read More…]
WHY ARE ROUNDS SO EXPENSIVE?
Rounds are expensive. In fact, if you compare them with any other cut of diamond (princess, pear, cushion, radiant…) of the same color, clarity, and carat weight, you’ll see rounds are always the most expensive. [Read More…]
THIS IS NOT CUT
Everyone is so hung up on color and clarity… “It must be VS!” “You need G color or higher!“ “It has to be certified!“ But very little time, thought or effort is put into “cut“. [Read More…]
“THAT’S NOT MY DIAMOND!”
Hold up… You’d be amazed at how many times a year jewelers hear customer’s say: “That’s not my diamond!” At least a couple of times, for sure. It usually happens after the jeweler cleans their [Read More…]
DO CERTIFIED DIAMONDS LOOK BETTER?
Story: (You’ll like this one!) A customer is telling me about her visit to another jeweler. She says the salesperson showed her certified diamonds. Great! She said the diamond looked “wonderful“. Then she says the [Read More…]