Buying a loose diamond? Looking for a grand stone of exceptional quality? (and not wanting to learn all the technical info associated with diamond knowledge?) Then this is the post to read For I’ll give [Read More…]
Lab-grown diamonds are here. Actually, they’ve been around forever, but for once, they’re no longer taking a backseat. Mainstream jewelers all across the country have huge marketing campaigns, entire website’s full of merchandise, and inventory [Read More…]
“Always buy a certified diamond!” That’s what everyone tells you. It’s good advice… But what they don’t tell you is this: Check the date, as well. Because the date is much more important than you [Read More…]
Rounds are expensive. In fact, if you compare them with any other cut of diamond (princess, pear, cushion, radiant…) of the same color, clarity, and carat weight, you’ll see rounds are always the most expensive. [Read More…]
Everyone is so hung up on color and clarity… “It must be VS!” “You need G color or higher!“ “It has to be certified!“ But very little time, thought or effort is put into “cut“. [Read More…]
Hold up… You’d be amazed at how many times a year jewelers hear customer’s say: “That’s not my diamond!” At least a couple of times, for sure. It usually happens after the jeweler cleans their [Read More…]
Story: (You’ll like this one!) A customer is telling me about her visit to another jeweler. She says the salesperson showed her certified diamonds. Great! She said the diamond looked “wonderful“. Then she says the [Read More…]
“It’s engraved?” Many, many loose certified diamonds sold on the market are inscribed! Which means, there are numbers, letters, or even words engraved or etched on the side of the diamond. Laser inscriptions get laser [Read More…]
As much as I emphasize “GIA certified diamonds“, and try to educate customers and readers, one thing’s apparent: It doesn’t really matter. 99% of all consumers don’t care “who” certifies the diamond, only that “it [Read More…]
I know I talked about girdles many times before, but now, it’s worthless! If you ever want to know why some diamonds look smaller than other diamonds of the exact same carat weight… It’s all [Read More…]
TODAY… This is the deal. September 21st, 2023, and this diamond featured below is insanely top-quality, and comes with a crazy low-price. It’s an internally flawless lab-grown diamond, that’s 1.11 carats of pure perfection. With [Read More…]
There is an interesting clarity grade on the market that few customers know about, and often, those that do, find out the hard way. I’m talking about SI3 clarity diamonds. SI3??? The SI3 clarity grade [Read More…]