THE DIAMOND COLOR SCAM
I had a customer shopping and comparing diamond engagement rings. The lady was looking at single solitaire diamonds and had been all over town collecting business cards and prices. I asked her what her favorite [Read More…]
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A ONE CARAT DIAMOND FOR JUST $1,770
Nice… I would imagine this diamond would sell within a day or two… Why? Because not only is it the cheapest 1 carat diamond… But it actually faces up really, really well. Usually cheap 1 [Read More…]
WHO’S DIAMOND GRADING YOUR DIAMOND?
If you go from jewelry store to jewelry store and compare diamonds, first thing you’ll notice is that even though you just looked at diamonds that are the same clarity and color and carat weight, [Read More…]
IS IT SAFE TO BUY A DIAMOND ONLINE?
Every day someone makes their very first purchase online and every day a sucker is born. So the big question is: Should you buy a loose diamond on the web or will you be ripped [Read More…]
SAVE 10 GRAND ON THIS DIAMOND
10 Grand? Savings? You bet… It’s so easy to save that much money on diamonds (and in this case BIG diamonds), if you shop and compare before you buy. Companies like James Allen and Blue [Read More…]
COMPARING JEWELERS AND DIAMOND PRICES
When will customers learn? They wander around the store and finally ask me for the price of a diamond in the jewelry showcase. I tell them. Then they say that they saw the same ring [Read More…]
DIAMONDS AND DIAMOND SWITCHING JEWELERS
You always hear about jewelers switching diamonds. It’s on the news. It’s online. It’s in the papers. But is it really a cause for alarm? Sure it is. But also know jewelers don’t switch diamonds. [Read More…]
THE PROBLEM WITH CUT
Cut is such a complex topic. Sure it has crown and pavilion angles, width and depth percentages, table thickness, culet size and so forth… But what makes cut even more confusing… The terminology of cut: [Read More…]
LOOKING FOR A BIG DIAMOND?
B I G If you’re in the market for a large diamond, then you don’t have a lot of choices… Because most stores have a very limited quantity of diamonds over 2.00 carats. They may [Read More…]
DON’T BUY A DIAMOND SOLITAIRE THAT’S PRE-SET
Pre-Set: Already set. Already in the mounting. Already under prongs… DON’T BUY IT! That is, if you’re serious about buying a decent quality of diamond, or want to find the best diamond for the best [Read More…]