GUESSING GAME: WHICH DIAMOND IS $4,000?
Let’s play a game… A guessing game. I’m going to show you 12 diamonds (and their specifications). Your goal is to determine which diamond sells for $4,000. Think you’re up to the task? Don’t be [Read More…]
Certification
THIS IS NOT CUT
Everyone is so hung up on color and clarity… “It must be VS!” “You need G color or higher!“ “It has to be certified!“ But very little time, thought or effort is put into “cut“. [Read More…]
IS YOUR DIAMOND EYE-CLEAN?
Eye-clean is not a very good term to describe diamonds… You’ll often hear this phrase from jewelers when talking about diamond clarity. “This diamond is eye-clean.” (Does eye-clean make the diamond sound better than it [Read More…]
CERTIFIED DIAMOND GRADED IN THE MOUNTING?
Here’s a good question: What does “graded in the mounting” mean? You’ll often see this disclaimer on diamond certificate reports or jewelry appraisals… And it means exactly what it says. Your stone or diamond has [Read More…]
MUST ASK DIAMOND SHOPPING QUESTIONS
10 diamond buying questions Buying a diamond or engagement ring? Good! But before you commit to that deal, make sure you ask the jeweler these 10 important questions. Once you find the answers you’ll be [Read More…]
DO YOUR DIAMOND FACETS LINE UP?
“Now that’s cool!” Have you ever studied your diamond under a microscope? I mean, really studied it? A good portion of the public has looked at their diamond under 10x magnification (what diamonds are graded [Read More…]
CHIPPED DIAMOND, WHAT ARE YOUR OPTIONS?
I’ve talked about this before, but new situations arise that deserve a second look. I had a customer come into the store last week to get her ring cleaned. She said she had a prong [Read More…]
IDENTICAL DIAMONDS LOOK DIFFERENT
“They look different!” Have you ever compared 2 diamonds side by side that have the exact same clarity and color and yet, they both look totally different? SI1 clarity – G color For this post [Read More…]
WHAT IS DIAMOND GRADE BUMPING?
Scenario: You buy a big beautiful diamond. It’s a massive 1.50 carats. The clarity is exceptional – VS2 clarity. The color is impressive – F color. You spend $13,000 for the diamond and are completely [Read More…]
THE ONLY THING THAT MATTERS WITH CARAT WEIGHT
One thing… MM. (Not talking about the rapper.) That’s all that really matters with carat weight. Why only 1 thing? Because carat weight is just like any weight. It’s a weight, a size, a unit [Read More…]