IT LOOKS GOOD ON PAPER
I’m always Surprised when I see people come into the Jewelry Store, look at a Diamond Report, Hear the Price, and are SOLD without even Physically Seeing the Real Diamond! It Happens! And it’s Really [Read More…]
Color
AN $8,000 DIAMOND DEAL!
Are you Looking for an Engagement Ring? Something BIG and Beautiful? Well THIS Diamond, this Princess Cut Diamond from James Allen, is just the Diamond you NEED! Because it’s HUGE, Bright, High-Quality, AND Affordable! (Affordable [Read More…]
THAT DIAMOND’S CHEAP BECAUSE…
CHEAP? What makes a Diamond Cheap? Many Things! It’s True. You could compare Two Diamonds (1 Carat for Example), and one could sell for Thousands of Dollars Less than the other. WHY? Is there a [Read More…]
DIAMOND COLOR IS SUBJECTIVE
You want to know the Hardest Concept is to Grasp when it comes to Diamond Color? Color is Difficult to See! Color Changes in Diamonds come in Very Gradual Steps. It doesn’t go from Pure [Read More…]
I CAN MAKE ANY DIAMOND SOUND GOOD
It really is a Scary Thing to think about… I (As well as Any Jewelry Salesperson) can make Any Diamond Sound GOOD! ANY Diamond! Any Quality! Any Cut, Color, Clarity or Carat Weight! ANY! For [Read More…]
48 MILLION DOLLAR DIAMOND FOR A 7 YEAR OLD?
WOW! That’s a Great Gift! (I think I got a Turtleneck Sweater and a KISS Album) A Hong Kong Business Man, Billionaire Joseph Lau, has just Purchased a Very Rare Diamond that COST him $48 [Read More…]
YOU MUST ASK ABOUT DIAMOND QUALITY
Why Why Why? They Always Say: “If you Don’t Ask, You Don’t Know!“ And it’s Sooo TRUE! Now I understand there are some things that we simply Do NOT Want to Know, like the Actual [Read More…]
THE PURE WHITE DIAMOND COLOR TEST
Color Test? YES! As much as I Love to Talk About Pure White Diamonds and how one should really Buy them, there’s one thing that Never Fully Sinks in… The Visual Test (Which is kind [Read More…]
THE 4C’S IN ORDER OF IMPORTANCE
Order, Order in the 4C’s? Did you know that the 4C’s have an Order of Importance? Some Customers think that the #1 Priority is Carat Weight or Clarity (After all, who wants to see Flaws [Read More…]
THERE IS NO “D” IN DIAMONDS
No D? WHAT? If that Title Confuses you, you’re not alone… It’s a Crazy Concept to Comprehend! You see, when I say “There is no ‘D’ in Diamonds“, of course I’m not talking about the [Read More…]
AWESOME 1.00 CARAT DIAMOND FOR UNDER $3,000
This Diamond is Not only a High-Quality, Beautiful Diamond, but it’s BIG, it’s Certified, and the Price is DIRT CHEAP! (For a 1.00 Carat Diamond that is) It’s a 1.01 Carat Radiant Cut with a [Read More…]
CERTIFIED DIAMOND FRAUD
Picture This: You’re Buying a Diamond Online. You Read the Description and see that the Diamond is an SI1, E (just using this as an Example). It says the Cut of the Diamond is “Very [Read More…]