In my eyes, there are only TWO places to Buy Loose Certified Diamonds Online:
Both Companies were Founded in the late 1990’s (98 & 99), and both offer Comparable Services, Quality and Diamond Selection.
So How Do You Compare Them?
You Look at Everything:
- Return Policy
- Trade-In Policy
So let’s Dive in and Compare these Two Massive Diamond Dealers, and then we’ll Compare my Favorite Diamond Quality as well.
It’s Blue Nile VS James Allen
Ready, Set, GO…
In most instances, Blue Nile is a Tad Bit Cheaper than James Allen (only by a Couple Hundred though). But you can really Debate this, because the Diamond Market Changes Daily, and it all Depends on the Actual Diamonds in Stock at any given time.
One day James Allen could be Cheaper, the next Blue Nile. They’re Pretty Close and the Prices are Still WAY Cheaper than any Jewelry Store you can Visit (by a long shot).
At the time of this Post, James Allen carried 73,430 Loose Certified Stones, plus 2,642 Fancy Colored Diamonds. Blue Nile carried 143,444 Loose Stones and 1,906 Fancies. So Blue Nile has a much Bigger Inventory (almost Double). But when we’re talking this many Diamonds, it doesn’t really matter much. They’ll both have what you need plus Thousands and Thousands More!
So finding ONE Diamond in a Certain Color or Clarity is not an issue. Especially when you consider that a Normal Jewelry Store will generally only carry about 50 Certified Diamonds (usually less) in Stock.
So really, there is no Comparison to what they carry versus your Local Jeweler. They’ll blow them away!!!
Both Companies allow you to Search and Filter Loose Stones down to the Smallest Detail.
They even allow you to View the Actual Diamond Report (a.k.a. Certificate) online to see every Spec of that Stone.
Blue Nile Shows Stock Photos of their Diamonds instead of the Real Thing!
Sample Photos that in no way Represent the Actual Diamond or Quality you’re Buying…
Buying a Diamond Sight-Unseen is iffy! (If it wasn’t GIA Certified, I’d say NO WAY!) I like to see the Diamond Up-Close and Personal!
Wouldn’t YOU Want to See it First?
I like to VIEW the Diamond under 10x Magnification BEFORE Buying it. That way I can see what the Stone Visually Looks like, and see all the Flaws inside (But then again, Blue Nile does have a Return Policy…)
You’ll do a 360!
This is where James Allen Excells…
James Allen has what they call “360° Diamond Display Technology“, which shows you the REAL Diamond you’re Buying, Magnified 10x, and it’s Interactive. It allows you to Not only View the Actual Stone, but Spin it around so you can See it from all Angles.
You will Never look at Diamonds the Same Way Again!
Warranties and Policies
Both Companies carry some of the BEST Warranties in the Biz.
- Free Shipping
- Lifetime Warranty against Manufacturer’s Defects
- 100% Returns for 30 Days
- Free Upgrades (For 2x Times the Purchase)
James Allen also gives you:
- 60 Day Free Ring Sizings
- Free Returns
- Free Cleanings and Inspections
- 70% Buy Backs up to 2 Years (Unheard of in this Industry)
Both Companies offer Different Payment Options, like Credit Card, Check, Money Orders, Money Wire (Which Blue Nile will even Save you More Money with), and both offer Flexible Financing Plans, and even Interest Free Options…
Just be Careful, because if you are LATE with a Payment, or Don’t Pay it in Full, then High Interest Rates may Apply (From the Very First Day of Purchase!)
As always, I Advise Paying in Cash (Bank Wire) and Saving More Money if you can.
Now Let’s Compare Diamonds
This is What I Found:
As you can see, both Stones are about as Identical as you can get. Blue Nile’s Stone is $8,620.
James Allen’s Stone is $9,000!
So there is a Difference of $380, No Big Deal.
Blue Nile Gives you a Bank Wire Discount!
Blue Nile will actually Drop the Price of this Stone down to $8,490.70 if you use a Bank Wire (BONUS!)
YOU CAN’T SEE THE DIAMOND!
That Generic Stock Photo really is a…
Compare the Two Diamond Plots Below:
The Bottom Line:
Either Company will Sell you Diamonds at Deep Discounts because they have Little Overhead. Both are almost Identical in Selecting a Diamond, Policies and Price. Blue Nile has more Stones and is a little Cheaper… But James Allen shows you the Stone. It’s a toss up depending what your Priorities are…
I Like to See the Stone!
(But the Money…)
You get to see the Actual Diamond you’re Buying at James Allen, Magnified, from all Angles.
I LOVE THAT
That Technology Sells Me! :)
But for other’s, it’s Money Money Money!
A Couple Hundred Dollars doesn’t make or Break the Bank. Policies, Service, and the Ability to see the Real Diamond FIRST may.
It’s too Close to call…
As a Further Comparison…
Just for Comparison, I Searched for a Similar Diamond at Kay Jewelers (The Largest Jeweler in the Country) Online.
This Low Quality Stone is the CLOSEST PRICED DIAMOND I could find:
HA! That Quality is POOR! It’s only an SI2 Clarity with I Color. OUCH!
Plus, it’s NOT Certified, doesn’t list the Actual CUT Grade, doesn’t List Polish or Symmetry, and doesn’t even Mention Fluorescence!!!
And People Buy From Them, WHY?
No Thank You!
Or Buy from Blue Nile and SAVE SAVE SAVE!