IS THE DIAMOND 4C’S LISTED ON YOUR RECEIPT?
“I Wanna Trade!” A Woman brings her Solitaire Diamond Ring into our Store to Trade it in for a Bigger Stone. She bought her Ring originally at the Mall a couple of years ago and [Read More…]
Color
DO THE DIAMOND 4C’S MATTER?
The Diamond 4C’s? Is it necessary to follow the Guidelines laid out in the 4C’s (Cut, Color, Clarity and Carat Weight) of Diamond Grading? Must you really Learn the 4C’s in Order to Purchase a [Read More…]
BUYING THE CHEAPEST DIAMOND?
“The Cheapest Diamond?” I’m often asked “What is the Cheapest Diamond in the World?“, so I thought that I’d Address this Question. The Cheapest Diamond in the World would No Doubt be a FREE Diamond. [Read More…]
THE BEST DIAMOND MONEY CAN BUY
“I Want the BEST!” People always want the Best Diamond that their Money can Buy. The Best Cut, the Best Color, the Best Clarity and the Best Carat Weight… But… what is the Best? Let’s [Read More…]
FANCY COLOR AND FANCY CUT DIAMONDS
Fancy this, Fancy that… Aren’t all Diamonds Fancy? NO! But, probably 50% of them are. You have to understand what Fancy means. Fancy can mean many different things. A look in the dictionary says that [Read More…]
I CLARITY LOOKS BETTER THAN SI CLARITY
Mind Blown! This really is a Great Question that Tends to Blow People’s Mind: Can a Low Clarity Diamond, like I Clarity, Look BETTER than a High Clarity Diamond like SI Clarity? YES IT CAN! [Read More…]