WHO BUYS THE MEN’S WEDDING BAND?
“Who buys his wedding band?” It’s actually a funny thing to discuss. You’d think it would be a no-brainer… But, trust me, there is a lot of confusion when it comes to buying men’s wedding [Read More…]
Diamond Guide
WHAT’S THE MOST RARE DIAMOND COLOR?
Hands down, it’s RED! Red diamonds are so rare in nature, finding any is difficult (in fact, at the time of this writing, James Allen has zero in stock, and they carry thousands of fancy [Read More…]
IDEAL CUT DIAMONDS
“It’s ideal!” Ideal cut diamonds are solely determined by proportions and percentages that maximize the appeal of a diamond. The ideal cut was created by a man named Marcel Tolkowsky. Marcel created the ideal cutting [Read More…]
THE BRILLIANT CUT DIAMOND
The most common shape of diamond in the world is the round diamond. Round is the default shape that everyone thinks about when they think of a diamond engagement ring. The round diamond always comes [Read More…]
2.00 CARAT LAB-GROWN DIAMOND DEAL
Now THIS is a DEAL! It’s a massive 2 carat lab-grown diamond, that’s top-notch quality, and a crazy deal on price. Featuring a 2.00 carat diamond, IGI certified, VS2 clarity, F color, Ideal cut diamond, [Read More…]
WHAT IS DIAMOND GRADE BUMPING?
Scenario: You buy a big beautiful diamond. It’s a massive 1.50 carats. The clarity is exceptional – VS2 clarity. The color is impressive – F color. You spend $13,000 for the diamond and are completely [Read More…]
PRINCESS CUT DIAMONDS ARE NOT SQUARE
“Princess!!!” If you were to ask women “What’s the name of the square cut diamond?” 99.9% of all of them would answer “Princess cut.“ Very good. (Men’s answers would be all across the board “Princess [Read More…]
WHAT IS A DIAMOND TRIGON?
The name trigon is such an odd name. Trigon sounds kind of Star Trek to me: “Please, Captain, not in front of the Klingons!“ But in reality, a trigon is nothing more than a triangular [Read More…]
DO INCLUSIONS GROW OR APPEAR IN DIAMONDS?
A good portion of the public actually believes that flaws, imperfections and inclusions can grow and develop inside a diamond after they purchase it. “It’s ALIVE!” They believe that one day, they can look down [Read More…]
DIAMOND CUT VS CLARITY?
Which is better when it comes to Quality and the 4 C’s? Cut or clarity? It’s a great debate. Here’s a little story to illustrate my topic… A guy walks into the store… (Sounds like [Read More…]
HOW DO YOU CLEAN COLORED DIAMONDS?
People love colored diamonds (don’t confuse these with real fancy colored diamonds. – and also not to be confused with fancy cut diamonds, which are all the fun shapes of diamonds other than round). People [Read More…]
WHY ARE DIAMONDS CALLED DIAMOND?
A name is a name… Did you ever stop to wonder why things are named what they are named? Why is a lamp called a lamp? A horse a horse? (of course) Why is a [Read More…]