MAGIC? Yes, as in the price magically jumps once you hit those milestone carat weights… But first… What are milestone carat weights? Main weights, or popular weights, are the standards that make understanding weights easy. [Read More…]
Hold up… You’d be amazed at how many times a year jewelers hear customer’s say: “That’s not my diamond!” At least a couple of times, for sure. It usually happens after the jeweler cleans their [Read More…]
Story: (You’ll like this one!) A customer is telling me about her visit to another jeweler. She says the salesperson showed her certified diamonds. Great! She said the diamond looked “wonderful“. Then she says the [Read More…]
Consider this… Before you go shopping for a diamond, before you go looking for the perfect engagement ring for her, there are a few things that you might want to consider… I call them shopping [Read More…]
“It’s engraved?” Many, many loose certified diamonds sold on the market are inscribed! Which means, there are numbers, letters, or even words engraved or etched on the side of the diamond. Laser inscriptions get laser [Read More…]
I love taking quizzes (I know, I’m a geek). But seriously, I just love learning. And when we’re talking about diamonds, I love it even more. So I’ve devised a clever little quiz to test [Read More…]
Let’s talk about the flaws in an SI2 diamond. SI2 clarity means that the diamond has small inclusions in the stone (slightly included is the official terminology). SI2 is the dividing line between “visible flaws” [Read More…]
This has got to be one of the coolest styles of engagement ring cases I’ve ever seen. It’s nothing like the ordinary ring box… In fact, it’s flat. It’s actually the size of a wallet, [Read More…]
Most people don’t give carat weight much thought. They tend to buy the biggest carat weight they can afford and that’s that. After all, it’s a pretty known fact that size does matter. Right? Men [Read More…]
One thing’s for sure… Lab-grown diamonds are here to stay. Because last year was an explosion of lab-grown diamonds everywhere, in every jewelry store, in all the catalogs, ads, billboards…It was lab-grown diamonds getting radio [Read More…]
Blue white? Blue-white is a historical term used to describe a certain diamond color. And even though it’s an older description, you may still find jewelers (unscrupulously) using the term today. BEWARE! Blue-white was used [Read More…]
It’s so true. If you’re buying a diamond, like in an engagement ring or a cocktail ring, then chances are good that that diamond will be flawed. FLAWED? And when I saw “flawed“, I mean [Read More…]