DO PEOPLE REALLY SEE DIAMOND COLOR?

Here’s the thing…

Most people DO NOT see color at all in a diamond.

Ever!

Does this surprise you?

No! And that’s because of 1 important reason: most diamond color sold on the market today is in one category called “near colorless“, which is made up of G-H-I-J diamond colors.

This one category dominates all of the jewelry stores inventory, and almost all diamonds that you see and buy are in this range.

This near colorless range is generally considered off-white, or very faint yellow. And so the rationale is this: if all you see are near colorless stones, then all diamonds will look similar and color won’t be obvious.

When you go down the color chart, and get into K-L-M diamonds, then color becomes an issue. You can see the yellow in the stone. Many times this yellow makes the diamond look antiqued or old and can distract the eye into seeing color versus seeing the rest of the stone.

But when you stay in the near colorless category, then color is generally never questioned. It’s the norm.

And this is because of other factors as well: the size of the diamond can make color look different. The cut can be better and mask color. More brilliance brightens a stone and hides color. The mounting, if it’s a yellow gold mounting, can actually mask a yellowish diamond as well. And with the tons and tons of so-called white diamonds, no wonder why no one sees it; sand dollar white, white water, vintage white, dove white, satin white, cloud white, heron white, lace, eggshell (these are not actually diamond colors or names of them, it’s used as just an example so people understand it).

White is many different shades, but there are minute shifts in the diamonds that make them appear slightly different.

Viewing a diamond from the side view (how diamonds are actually graded) shows more of the true diamond color:

The only time that diamond color gets really noticed, is when you compare color side by side. When you put a J color diamond up against an pure white diamond, then you’ll visually see a difference.

Any diamond in the D-E-F color range is called “pure white”. And pure whites diamonds, the highest color grades on Earth, are extremely white, bright, and appear bigger and lighter. It makes all the difference in the world, and adds more beauty to the showpiece.

So do yourself a favor, the next time you’re out shopping for diamonds, ask to compare the average color diamond to an D, E, or F diamond. That’s when you’ll really see a bold difference. And once you see how beautiful pure white diamonds can be, chances are, you’ll never buy another diamond color again.

Check out these pure white diamonds here at James Allen.

Cheers! :)