CAN YOU PICK THE MOST EXPENSIVE ENGAGEMENT RING?
Let’s play a game… I’ll show you three rings, your goal is to choose the most expensive ring by appearance only. You’ll get no info (yet). You’ll get no carat weights or quality, all that [Read More…]
Diamonds
DID YOUR DIAMOND GET OLD?
I had a customer come into the jewelry store the other day. She asked me about getting her diamond ring re-tipped. She said the prongs were flat and catching and she was afraid her diamond [Read More…]
IS THIS THE MOST PERFECT 5.00 CARAT DIAMOND?
Are you looking for a HUGE HUGE diamond? One that is about as perfect as you can buy? Well, this 5.00 diamond takes the cake. It’s a massive lab-grown diamond that is not only stunning, [Read More…]
DIAMONDS GREEN WITH ENVY
It’s not easy being green. Sure, you have Kermit, Yoda, Shrek, Slimer, Yoshi, Oscar the Grouch, the Grinch, and the Green M&M to name a few, but there is one more elusive and rare shining [Read More…]
NO MICROSCOPE = NO DIAMOND SALE
If you go diamond shopping, and you’re looking at loose diamonds, generally for an engagement ring, then the one golden rule is this: if they don’t show you the diamond under a microscope, or at [Read More…]
THE #1 REASON NOT TO BUY A FLAWLESS DIAMOND
Ok let’s break this down. Flawless Diamonds (FL) are the best and cleanest diamonds on Earth. This means there are no flaws inside the diamond at all under ten powered (10x) magnification. It’s perfectly clean. [Read More…]
HOW TO CHOOSE A VS DIAMOND
First off, there are two different categories of VS diamonds. They are VS1 and VS2. VS1 is the higher clarity and better of the two grades. VS diamonds have small insignificant inclusions in the stone [Read More…]
CAN YOU GUESS THIS DIAMOND CLARITY?
I’ll show you one image of one diamond, and your goal is to tell which clarity of diamond it is. And to refresh your memory about diamond clarity, I’ll show you the classic diamond clarity [Read More…]
WHY ARE LAB-GROWN DIAMONDS IGI CERTIFIED?
For decades, I’ve been telling people to only buy GIA certified diamonds. GIA (The Gemological Institute of America) is the biggest and best in the industry. They actually wrote the book on the 4C’s that [Read More…]
THE BEST REASON TO BUY A LAB-GROWN DIAMOND
The best thing about lab grown diamonds, and the number one reason to buy them is… PRICE Of course. Price is the main reason why lab grown diamonds are so popular right now. They are [Read More…]
GOT THE DIAMOND BLUES?
Seriously! Let’s change those blues, into a vivid blue diamond to die for. It’s an incredible lab-grown diamond that’s HUGE HUGE HUGE (in both color and size). The carat weight of this blue diamond is [Read More…]
HOW TO CHECK IF A DIAMOND IS A GOOD DEAL OR NOT
I always tell people to shop and compare diamonds and prices to see if a deal is good, or bad. I can’t stress this enough. If you’re out shopping for a diamond for an engagement [Read More…]