DIAMONDS GREEN WITH ENVY
It’s not easy being green. Sure, you have Kermit, Yoda, Shrek, Slimer, Yoshi, Oscar the Grouch, the Grinch, and the Green M&M to name a few, but there is one more elusive and rare shining [Read More…]
Diamond Color
NO MICROSCOPE = NO DIAMOND SALE
If you go diamond shopping, and you’re looking at loose diamonds, generally for an engagement ring, then the one golden rule is this: if they don’t show you the diamond under a microscope, or at [Read More…]
GOT THE DIAMOND BLUES?
Seriously! Let’s change those blues, into a vivid blue diamond to die for. It’s an incredible lab-grown diamond that’s HUGE HUGE HUGE (in both color and size). The carat weight of this blue diamond is [Read More…]
DO PEOPLE REALLY SEE DIAMOND COLOR?
Here’s the thing… Most people DO NOT see color at all in a diamond. Ever! Does this surprise you? No! And that’s because of 1 important reason: most diamond color sold on the market today [Read More…]
10 REASONS TO UPGRADE YOUR DIAMOND NOW
Have you ever thought about upgrading your diamond? Getting a bigger stone in your engagement ring? Well, what’s holding you back? Life? Did you know that there is no better time than right now to [Read More…]
COMPARE AMAZON LAB-GROWN DIAMONDS TO JAMES ALLEN DIAMONDS
So I decided to do something fun today. I decided to look at big lab-grown diamonds (also called lab-created) on Amazon to see what the biggest diamond they sold was. Do note that big diamonds [Read More…]
RECOMMENDED MINIMUM DIAMOND QUALITY
Diamond quality is a very interesting thing. It’s all subjective and based upon opinion. This means, some people may find beauty in a diamond with color (“It adds warmth“), or a diamond with a small [Read More…]
CERTIFIED DIAMOND MYTHS
A girl walks into a jewelry store to buy a certified diamond (only because she hears those are the types of diamonds you should look for). The salesperson brings out a loose diamond and is [Read More…]
THESE DIAMONDS ARE EH!
MEH! No, I’m not talking a lack of interest, or diamonds that are just so-so… I’m talking about diamond color: E and H. Both are nice colors that are white in body tone. Both are [Read More…]
DO CERTIFIED DIAMONDS LOOK BETTER?
Story: (You’ll like this one!) A customer is telling me about her visit to another jeweler. She says the salesperson showed her certified diamonds. Great! She said the diamond looked “wonderful“. Then she says the [Read More…]
WHAT ARE BLUE-WHITE DIAMONDS?
Blue white? Blue-white is a historical term used to describe a certain diamond color. And even though it’s an older description, you may still find jewelers (unscrupulously) using the term today. BEWARE! Blue-white was used [Read More…]
DOES DIAMOND COLOR REALLY MATTER?
Here’s something that you won’t often hear me say: NO diamond color does not matter. (Quickly followed up by a post about How diamond color matters a lot. lol) So why do I say it [Read More…]