DOES DIAMOND COLOR REALLY MATTER?
Here’s something that you won’t often hear me say: NO diamond color does not matter. (Quickly followed up by a post about How diamond color matters a lot. lol) So why do I say it [Read More…]
Diamond Color
DIAMOND DEAL OF THE DAY 09-21-2023
TODAY… This is the deal. September 21st, 2023, and this diamond featured below is insanely top-quality, and comes with a crazy low-price. It’s an internally flawless lab-grown diamond, that’s 1.11 carats of pure perfection. With [Read More…]
BIGGER DIAMONDS HAVE MORE COLOR
More color? Here’s something you may not know… The bigger the diamond carat weight, the more color (usually yellow) you can see in the diamond. That’s because you can see more of the diamond’s mass. [Read More…]
WHY IS IT SO IMPORTANT TO BUY A CERTIFIED DIAMOND?
Does certification matter? Think about it… You go in to a store to buy an engagement ring. You fall in love with one. It’s gorgeous. It has a one carat diamond in the center, with [Read More…]
BUYING A VS2, G DIAMOND? THINK AGAIN!!!
Because not all VS2 diamonds are alike. And I’m using VS2 as an example, when the reality is, this could pertain to any quality of diamond you’re searching for: SI1, E; VVS1, D; I1, J; [Read More…]
WHAT MATTERS MOST WHEN BUYING A DIAMOND ENGAGEMENT RING?
The purchase of a diamond engagement ring is a significant milestone in one’s life, representing love, commitment, and a promise of a lifelong journey together. However, navigating the world of diamonds can be overwhelming, with [Read More…]
DIAMOND LOOKS BETTER, AND IS CHEAPER!!!
So many people do this… And it’s crazy! People are always, always under the impression that clarity is the #1 trait you should look out for in a diamond. They always want a clean diamond [Read More…]
IS J COLOR A GOOD DIAMOND COLOR?
First off, let me begin by saying that there is nothing wrong with J color or J colored diamonds… Nothing wrong, but… If you were to ask me if I myself would buy a diamond [Read More…]
WHAT’S THE MOST RARE DIAMOND COLOR?
Hands down, it’s RED! Red diamonds are so rare in nature, finding any is difficult (in fact, at the time of this writing, James Allen has zero in stock, and they carry thousands of fancy [Read More…]
THE DIAMOND COLOR SCAM
I had a customer shopping and comparing diamond engagement rings. The lady was looking at single solitaire diamonds and had been all over town collecting business cards and prices. I asked her what her favorite [Read More…]
YOU CAN CALL ME JAY…
J Not Jay! As in J colored diamonds. J color is at the bottom of a color category range called “Near Colorless“. It’s borderline with K color, which is “Faint Yellow“. View this diamond color [Read More…]
PEOPLE ALWAYS CONFUSE COLOR AND CLARITY
All the time I get people coming into the store that have been out shopping and comparing diamonds… I LOVE THAT! But then, I quickly find out that as much as they’re trying to decipher [Read More…]