WHAT’S THE MOST RARE DIAMOND COLOR?
Hands down, it’s RED! Red diamonds are so rare in nature, finding any is difficult (in fact, at the time of this writing, James Allen has zero in stock, and they carry thousands of fancy [Read More…]
Engagement
IDEAL CUT DIAMONDS
“It’s ideal!” Ideal cut diamonds are solely determined by proportions and percentages that maximize the appeal of a diamond. The ideal cut was created by a man named Marcel Tolkowsky. Marcel created the ideal cutting [Read More…]
THE BRILLIANT CUT DIAMOND
The most common shape of diamond in the world is the round diamond. Round is the default shape that everyone thinks about when they think of a diamond engagement ring. The round diamond always comes [Read More…]
2.00 CARAT LAB-GROWN DIAMOND DEAL
Now THIS is a DEAL! It’s a massive 2 carat lab-grown diamond, that’s top-notch quality, and a crazy deal on price. Featuring a 2.00 carat diamond, IGI certified, VS2 clarity, F color, Ideal cut diamond, [Read More…]
WHAT IS DIAMOND GRADE BUMPING?
Scenario: You buy a big beautiful diamond. It’s a massive 1.50 carats. The clarity is exceptional – VS2 clarity. The color is impressive – F color. You spend $13,000 for the diamond and are completely [Read More…]
PRINCESS CUT DIAMONDS ARE NOT SQUARE
“Princess!!!” If you were to ask women “What’s the name of the square cut diamond?” 99.9% of all of them would answer “Princess cut.“ Very good. (Men’s answers would be all across the board “Princess [Read More…]
DO INCLUSIONS GROW OR APPEAR IN DIAMONDS?
A good portion of the public actually believes that flaws, imperfections and inclusions can grow and develop inside a diamond after they purchase it. “It’s ALIVE!” They believe that one day, they can look down [Read More…]
DIAMOND CUT VS CLARITY?
Which is better when it comes to Quality and the 4 C’s? Cut or clarity? It’s a great debate. Here’s a little story to illustrate my topic… A guy walks into the store… (Sounds like [Read More…]
WHAT’S A SAILOR DIAMOND?
Sailor diamond? The first time I ever Heard of a sailor diamond, I was standing in the office and my boss was looking at a customer’s diamond with a 10x jeweler’s loupe. The customer was [Read More…]
WHY AREN’T ALL DIAMONDS CUT IDEAL CUT?
It’s almost funny if you think about it… There’s an “ideal cut” for diamonds (round diamonds or brilliant cut diamonds) a standard that most people already know about… That’s not a secret. That cut is [Read More…]
WHAT ARE THE BEST WAYS TO PROPOSE?
You buy the engagement ring… So now… It’s time to propose! The two go hand in hand. So what are the best ways to propose? Well, over the years I’ve encountered tons of couples (a [Read More…]
THOSE AREN’T DIAMONDS, THEY’RE BLOBS
Are you sure your diamond jewelry has real diamonds in it? Better get out the microscope or 10x jeweler’s loupe and check. You’d be surprised at how many have fake diamonds in them. Fake diamonds? [Read More…]