HOW DIAMOND CLARITY IS GRADED
Did you ever notice how one SI2 Diamond could look totally Different than another? One Diamond could be almost Perfectly Clean, except for a Few Lines in the Center of the Stone. While another could [Read More…]
Certification
IDENTIFY YOUR DIAMOND IN 3 STEPS
“Was my Diamond Switched?” That’s the question that plagues many people with engagement rings. They often wonder if the jewelry store or jeweler has swapped out their stone for a lower quality stone that isn’t [Read More…]
LAB-GROWN DIAMONDS ARE EXPLODING!
Really… They’re exploding everywhere in the jewelry industry. As the days and months go by, lab-grown diamonds are becoming a main focus for jewelers across America. And they have no choice but to adapt. If [Read More…]
LAB GROWN DIAMONDS VS NATURAL DIAMONDS
Lab-grown diamonds are here. Actually, they’ve been around forever, but for once, they’re no longer taking a backseat. Mainstream jewelers all across the country have huge marketing campaigns, entire website’s full of merchandise, and inventory [Read More…]
THE EASY WAY TO COMPARE DIAMONDS
You know what I’m talking about… Comparing diamonds can be a pain. I mean, there’s so much info to look at… It seems endless. So how does one truly compare diamonds the easy way, in [Read More…]
DIAMOND BUYER BEWARE!
Buying an Engagement Ring? STOP! Read this first… Because so many people buy diamonds without knowing what it is they’re buying… Granted, some people don’t care, don’t want to learn, are lazy, or just want [Read More…]