SI2 CLARITY DIAMONDS
What are SI2 Clarity Diamonds? Is SI2 clarity a good clarity or a bad clarity? In other words, should you buy SI2 diamonds? These are the questions we’ll look at and we’ll also see why [Read More…]
What are SI2 Clarity Diamonds? Is SI2 clarity a good clarity or a bad clarity? In other words, should you buy SI2 diamonds? These are the questions we’ll look at and we’ll also see why [Read More…]
Story: (You’ll like this one!) A customer is telling me about her visit to another jeweler. She says the salesperson showed her certified diamonds. Great! She said the diamond looked “wonderful“. Then she says the [Read More…]
One thing’s for sure… Lab-grown diamonds are here to stay. Because last year was an explosion of lab-grown diamonds everywhere, in every jewelry store, in all the catalogs, ads, billboards…It was lab-grown diamonds getting radio [Read More…]
As much as I emphasize “GIA certified diamonds“, and try to educate customers and readers, one thing’s apparent: It doesn’t really matter. 99% of all consumers don’t care “who” certifies the diamond, only that “it [Read More…]
This is actually pretty amazing… How a 3 carat diamond can really be CHEAPER than a 1 carat! Hard to believe, but it’s true. Granted, there is a difference in quality, but still, that’s a [Read More…]
Amazon? Buying a diamond engagement ring on Amazon? Seriously, if you look at the stars and comments that people leave on Amazon, you’ll see, hundreds of people do it every single day. But, before you [Read More…]
This is insane… I actually can’t believe it. I did a search on the James Allen website for the cheapest 3/4 carat diamond, and what I found is shocking… I found an SI2, J color, [Read More…]
Sure, knowing the 4c’s; cut, color, clarity and carat weight is crucial to getting a great looking diamond with tons of sparkle and beauty… But the #1 way, is by sight. Because if it doesn’t [Read More…]
You want to hear something funny? GIA (The Gemological Institute of America), are the leaders when it comes to diamond grading, technology, and setting standards in the industry… That’s not the funny part. Nor is [Read More…]