CHANCES ARE, YOU’RE BUYING FLAWS!
It’s so true. If you’re buying a diamond, like in an engagement ring or a cocktail ring, then chances are good that that diamond will be flawed. FLAWED? And when I saw “flawed“, I mean [Read More…]
It’s so true. If you’re buying a diamond, like in an engagement ring or a cocktail ring, then chances are good that that diamond will be flawed. FLAWED? And when I saw “flawed“, I mean [Read More…]
I always advise buying SI1 clarity or higher. That’s because, for the most part, SI1 clarity is eye-clean, and most of the inclusions (internal flaws) are microscopic only. I SAY “MOST”. This is a very [Read More…]
Does certification matter? Think about it… You go in to a store to buy an engagement ring. You fall in love with one. It’s gorgeous. It has a one carat diamond in the center, with [Read More…]
What a killer deal… It’s an impressive diamond, with a beautiful price. It’s this diamond here from James Allen, and it is beyond stunning in every way: IF Clarity (internally flawless), D color (pure white, [Read More…]
So many people do this… And it’s crazy! People are always, always under the impression that clarity is the #1 trait you should look out for in a diamond. They always want a clean diamond [Read More…]
Black pepper in your diamond? Almost sounds like a song to me. People are funny about diamonds and inclusions. They’ll bring their diamond engagement rings into the store and say they see black spots in [Read More…]
Put on your thinking cap! If you want to keep your diamond from being switched, stolen, or swapped out… This is what you need to do: Memorize your Inclusions! I can’t emphasize this enough. Every [Read More…]
Did you ever notice how one SI2 Diamond could look totally Different than another? One Diamond could be almost Perfectly Clean, except for a Few Lines in the Center of the Stone. While another could [Read More…]
This is a very good example of what strong blue fluorescence looks like in a diamond. It’s hard to explain to people, but once you see one, it all becomes quite apparent. This diamond shown [Read More…]
Diamond reports, or as most people refer to them as, diamond certificates, can hold a wealth of information. But they also tend to become confusing for many customers. They look at these reports and don’t [Read More…]
I absolutely advise using a Microscope when you buy diamonds. I know many people feel uncomfortable around them, they don’t know how to use them, they don’t know what they’re looking at, they feel silly [Read More…]
Really… They’re exploding everywhere in the jewelry industry. As the days and months go by, lab-grown diamonds are becoming a main focus for jewelers across America. And they have no choice but to adapt. If [Read More…]