THIS IS NOT CUT
Everyone is so hung up on color and clarity… “It must be VS!” “You need G color or higher!“ “It has to be certified!“ But very little time, thought or effort is put into “cut“. [Read More…]
Diamond Quality
DO CERTIFIED DIAMONDS LOOK BETTER?
Story: (You’ll like this one!) A customer is telling me about her visit to another jeweler. She says the salesperson showed her certified diamonds. Great! She said the diamond looked “wonderful“. Then she says the [Read More…]
DIAMOND DEAL OF THE DAY 09-21-2023
TODAY… This is the deal. September 21st, 2023, and this diamond featured below is insanely top-quality, and comes with a crazy low-price. It’s an internally flawless lab-grown diamond, that’s 1.11 carats of pure perfection. With [Read More…]
THE WORST DIAMOND FLAW POSITION
Inclusions and flaws in a diamond are one of the things that make a diamond unique. Every dot, every line, every cloud is one of a kind. Some flaws are good (identification), some are bad [Read More…]
THE 1 MINUTE GUIDE TO DIAMONDS
Learn FAST! For all you really need to know is the basics about diamonds. That way you can buy a great looking diamond, and not get ripped off. Sure you could study for hours, you [Read More…]
THE BEST WAY TO EXAMINE A DIAMOND
People love to look at diamonds. I love showing them. But there are 6 basic steps to examining a diamond. Things that could make or break a potential diamond sale. It’s MUST-DO tricks that can [Read More…]
WHY IS IT SO IMPORTANT TO BUY A CERTIFIED DIAMOND?
Does certification matter? Think about it… You go in to a store to buy an engagement ring. You fall in love with one. It’s gorgeous. It has a one carat diamond in the center, with [Read More…]
BUYING A VS2, G DIAMOND? THINK AGAIN!!!
Because not all VS2 diamonds are alike. And I’m using VS2 as an example, when the reality is, this could pertain to any quality of diamond you’re searching for: SI1, E; VVS1, D; I1, J; [Read More…]
WHAT MATTERS MOST WHEN BUYING A DIAMOND ENGAGEMENT RING?
The purchase of a diamond engagement ring is a significant milestone in one’s life, representing love, commitment, and a promise of a lifelong journey together. However, navigating the world of diamonds can be overwhelming, with [Read More…]
VISIBLE INCLUSIONS IN AN SI1 CLARITY DIAMOND
Many people get a little confused with SI clarity diamonds. Some believe you can see inclusions in them, others say they are eye-clean and have no visible inclusions. Which is correct? Well… Both are, really. [Read More…]
10 REASONS WHY THE OVAL CUT DIAMOND IS ONE OF THE BEST FANCY CUT DIAMONDS YOU CAN BUY
When it comes to choosing a diamond, the options can be overwhelming. Among the various fancy cut diamonds available, the oval cut diamond has gained immense popularity and is considered a top choice for many [Read More…]
DO YOU SEE A $6,000 DIFFERENCE IN DIAMONDS?
Sure, knowing the 4c’s; cut, color, clarity and carat weight is crucial to getting a great looking diamond with tons of sparkle and beauty… But the #1 way, is by sight. Because if it doesn’t [Read More…]