DO YOU SEE A $6,000 DIFFERENCE IN DIAMONDS?
Sure, knowing the 4c’s; cut, color, clarity and carat weight is crucial to getting a great looking diamond with tons of sparkle and beauty… But the #1 way, is by sight. Because if it doesn’t [Read More…]
Sure, knowing the 4c’s; cut, color, clarity and carat weight is crucial to getting a great looking diamond with tons of sparkle and beauty… But the #1 way, is by sight. Because if it doesn’t [Read More…]
This is a great question… Are the 4C’s really important, and do you have to know them in order to buy a diamond? The 4C’s are: Cut, Color, Clarity, and Carat Weight. And everywhere you [Read More…]
Okay, forget color. Forget clarity. Forget certification… In fact, forget everything you know about diamonds and quality… Because there’s truly only one thing that ultimately matters: SPARKLE! If the diamond doesn’t sparkle like mad (also [Read More…]
Sailor diamond? The first time I ever Heard of a sailor diamond, I was standing in the office and my boss was looking at a customer’s diamond with a 10x jeweler’s loupe. The customer was [Read More…]
Comparing… It’s the best way to truly understand diamonds and quality. Especially when it comes to clarity. Viewing clarity is such an eye-opener. For you can read all about clarity, view vague graphs and diagrams, [Read More…]
Let’s play a game… I’ll show you a bunch of diamonds… Your job is to figure out what they all have in common. It could be color, could be clarity, could be cut, symmetry, fluorescence, [Read More…]
You can buy a great diamond with just a few pieces of knowledge. Tips and Tricks… A visual guide that shows you what clarity, what color, and what cut of diamond matters the most. It’s [Read More…]
All the time I get people coming into the store that have been out shopping and comparing diamonds… I LOVE THAT! But then, I quickly find out that as much as they’re trying to decipher [Read More…]
You want to hear something funny? GIA (The Gemological Institute of America), are the leaders when it comes to diamond grading, technology, and setting standards in the industry… That’s not the funny part. Nor is [Read More…]
Want to learn the 4 C’s of diamonds FAST? Want to understand the basic concept quickly with no B.S? Then here we go… The 4 C’s The 4 C’s are 4 categories used to grade [Read More…]