DIAMOND LOOKS BETTER, AND IS CHEAPER!!!

So many people do this… And it’s crazy!

People are always, always under the impression that clarity is the #1 trait you should look out for in a diamond. They always want a clean diamond with no inclusions. I get it. But what they fail to realize is, they aren’t getting the best looking diamond for the price.

In fact… They could spend way less and have a much prettier, much better looking diamond with way more sparkle.

Take for example these diamonds below…

On the right is what customers always ask for, a diamond with VS or VVS clarity… They don’t care much about the color, they say, they can’t see color (because they’ve never compared them side by side like I do). Plus, most jewelry stores only sell “near colorless” diamonds, which are G-H-I-J in color (off white or faint yellow).

On the left is my pick. What I would buy and what I recommend. It’s a much lower clarity, SI1, but it has way better color. It’s E, pure-white, colorless.

Just this small shift in quality leads to a dramatic visual appearance. The SI1 diamond POPS. Looks brighter, whiter, and even bigger.

Plus, you save money!

It’s cheaper, and if you put these diamonds next to each other, you’ll see a huge difference. The VVS diamond will look darker, duller, have less sparkle, and even look yellowish.

See them live here at James Allen:

CARAT, CLARITY, COLOR, CUT	PRICE	VIEW
1.00, SI1, E, EX	$4,140	VIEW
1.03, VVS2, J, EX	$5,110	VIEW

Let’s explain why this is…

Clarity is almost impossible to see with the naked eye. In fact, in almost all clarities you’ll need a microscope to see the differences. Only I3, I2, I1, and SI2 clarities have inclusions that are visible to the eye (seen by looking at the diamond without a loupe or microscope). But all the other clarities: SI1, VS2, VS1, VVS2, VVS1, IF, FL all look the same. Identical to the eye. You’ll see no difference between them. This is why it’s pretty crazy to spend your money on a higher clarity. You won’t see any difference. Instead, spend your money on things you can see, like color or cut.

Color and cut is what makes a diamond pop and sparkle. The color makes it bright and white. The cut makes it dance in the light.

So I always suggest purchasing a diamond that’s pure white (D, E, F), and an Excellent cut, of course.

This is why SI1, E, is the one of the best looking, and best quality of diamonds to buy. It’s affordable, and gives you a bang for your buck.

See all of the SI1, E Certified loose diamonds here at James Allen.

But you can go cheaper…

And when I say cheaper… I mean it. If you look at Lab-Grown diamonds, you can save TONS!

Lab-grown, or lab-created diamonds are real diamonds made in a laboratory (like a test-tube baby). They are identical to nature-made diamonds, have the exact same chemical composition, the exact same DNA, the exact same ratings, quality, durability, color, clarity, and appearance…

The only difference is the price!

They’re extremely buyable, and are very popular right now (dominating the market).

Compare the same SI1, E, diamond to a lab-grown diamond below…

CARAT, CLARITY, COLOR, CUT	PRICE	VIEW
1.00, SI1, E, EX	$4,140	VIEW
1.03, SI1, E, TRUE HEARTS	$1,570	VIEW

Not only does that lab-grown diamond look even better, but it has the best diamond cut in the world: True Hearts (exceptional hearts and arrows pattern as seen with a specialized loupe). It’s incredible, and WOW, that price!

See all of the SI1, E, lab-grown diamonds here!

And that’s how you get a better looking diamond… CHEAPER!

Cheers! :)