VVS IS VERY, VERY…
SEXY? HA, that Title Caught your Eye, now didn’t it? Sexy Diamonds? You Bet. Sure you may Laugh, but one look at a VVS Clarity Diamond and I’m sure you’ll Agree. VVS is Sleek, Suave, [Read More…]
Articles by Richard Scott
YOU’RE COMPARING DIAMONDS WRONG!
STOP! Think you know how to Compare Diamonds and Prices? THINK AGAIN! Chances are you’re WRONG! And I know this because I see it Every Single Day… A Couple comes into the Store to Shop [Read More…]
THE DIAMOND CUT IS “WHAT?”
You know how to tell a Good Jewelry Salesperson from a Bad? Point to a Diamond Solitaire in the Showcase and ask them What the “CUT” is. Chances are 90% of the time, you’ll hear [Read More…]
PROS AND CONS OF SOLITAIRE ENGAGEMENT RINGS
“That Was Easy!” Buying a Solitaire Diamond Engagement Ring sounds like an Easy Task… You Buy a Loose Diamond, have it Set in a Simple Tiffany-Style Mounting (see image), and you’re Good to go! Right? [Read More…]
THE THREE RINGS OF MARRIAGE
This is an Old Joke as Created by Aeschylus: JOKE Marriage is Nothing but a 3 Ring Circus: First the Engagement Ring. And then the Wedding Ring. And then SUFFERING! HA! Abbott and Costello even [Read More…]
BRIDAL EARRINGS FOR THE BRIDE
Let’s Face it, the Bride’s Earrings have got to be Spot on! They make the Entire Outfit They are NOT your Normal Everyday Earrings! They have to look Dazzling with your Wedding Dress. They Need [Read More…]
IDEAL PRINCESS CUT DIAMOND DEAL
“BIG BIG…” Just like Honey Combs Commercials with “A Big Big Bite!“, this Diamond is what I call… “A Big Big Light!” A Light Carat Weight Diamond that is! You see, this Princess Cut Diamond [Read More…]
SI1 CLARITY OR FLAWLESS DIAMOND?
“Can You Tell?” I always tell Customers that you could put an SI1 Clarity Diamond up against a Flawless Diamond and you’d never know the Difference! SI1 Clarity Diamonds and Higher are so Similar in [Read More…]
CHRISTMAS IN JULY
Deck the Halls with Flip Flops and Sunglasses, because Santa’s Coming Early this Year! HA! Real Early! Christmas in July is a Popular Sales Theme used by Stores Everywhere in the Country. And Jewelers use [Read More…]
EXCELLENT TIME TO BUY A DIAMOND
You know what I LOVE about right now? The Economy… It’s coming back. The US Dollar is getting Stronger and Stronger… And you know what that means? Diamonds are Getting Cheaper! It’s True! I see [Read More…]
GET 4 GOLD CHAINS FOR FREE
Hurry Hurry! Get 4, that’s FOUR, 18k Gold Chains for FREE from Tanga. (Note these are PLATED GOLD CHAINS!) That’s Two White Gold Cable Link Chains and Two Yellow Gold Cable Link Chains (See image) [Read More…]
SHOPPING FOR THE MEN’S WEDDING BAND
Most Men are Simple Creatures when it comes to Jewelry. They are Rough, Practical, and don’t really give too much thought to their Wedding Ring. It’s a Ring they HAVE to Wear! They Wear pretty [Read More…]