“Now that’s cool!” Have you ever studied your diamond under a microscope? I mean, really studied it? A good portion of the public has looked at their diamond under 10x magnification (what diamonds are graded [Read More…]
I’ve talked about this before, but new situations arise that deserve a second look. I had a customer come into the store last week to get her ring cleaned. She said she had a prong [Read More…]
“It’s crooked!” Big, beautiful diamond and gemstone necklaces are stunning and elegant no doubt about it. They glisten like a thousand stars in the sky, and women feel like a million dollars… A movie star [Read More…]
“The same price?” This is a topic that a lot of people have a hard time understanding. How can completely different carat weights (quantity) be all the same exact price? Example: Let’s take 5 different [Read More…]
Ever shop in the mall for jewelry? Did you ever notice that a lot of the jewelry stores carry just about the same merchandise? It’s all the same. The same items, the same policies, the [Read More…]
Want to know the secret to getting better prices and better service at a jewelry store? Become loyal. It’s true! Loyalty pays off. Customers that are loyal get treated better. Is this fair? Well… don’t [Read More…]
Many sapphires (one of the 3 precious gemstones) that you find in the jewelry stores today are very dark in tone. So dark in fact, that these sapphires (I’m talking about genuine stones, not the [Read More…]
“Retipping?” Retipping a ring is nothing more than building up the prongs on your ring so they’re durable again. Normally you only hear about “rings” being retipped because rings are the one jewelry item that [Read More…]
Let me ask you this: Is your jewelry store selling you features? Or are they selling you features and benefits? What is a benefit? It’s a good question that many people do not know. It [Read More…]
Two-tone jewelry is extremely popular. And for a good reason, nowadays most people wear both yellow gold and white gold jewelry at the same time. Two-tone jewelry helps bridge that gap. It allows you to [Read More…]