Which sounds better? A) Buying a mass-produced cookie-cutter engagement ring. Or… B) Creating your own unique diamond ring. I’m sure we’ll all agree that the unique ring sounds better, of course. But did you know, [Read More…]
Lab-grown diamonds are here. Actually, they’ve been around forever, but for once, they’re no longer taking a backseat. Mainstream jewelers all across the country have huge marketing campaigns, entire website’s full of merchandise, and inventory [Read More…]
Friday the 13th is usually considered to be an unlucky day in the USA. It occurs when the 13th day of the month falls on a Friday. AS IN TODAY! The fear of the number [Read More…]
“Ah, you tricksy, tricksy jewelers!” To make people think they’re buying a one carat diamond ring, when in fact, they’re buying a one carat total weight diamond ring… Big difference! I see this when customers [Read More…]
Jewelry is fun! And making your own jewelry is funner… Is that a word? There are tons and tons of great kits on the market that allow you to make jewelry multiple ways. From beading, [Read More…]
FREE? Almost. Don’t be fooled… It’s the name of a promotion by Helzberg, and it’s only free with purchase. But technically, it is free. Here’s how it works: You purchase any item online (online only) [Read More…]
Right off the bat, let’s get one thing straight: In nature, there is no white gold. There is gold, which is yellow (24k pure gold is real yellow), but there is no such thing as [Read More…]
But wait, there’s more… Big corporate jewelry stores are known for their big warranties, guarantees and service plans. These can be great when they work properly. They can cover your stone if it’s damaged, broken, [Read More…]
Ready to laugh? Good! Because it’s time to sit back, relax, and let the fun begin. Below are funny gag prank videos that are jewelry related, of course. From YouTube, these are all pretty hilarious. [Read More…]
Saint Patrick’s Day is coming… March, 17th, 2020 That’s a Tuesday, and it’s the greenest day of the year. That’s because St. Paddy’s Day started as a religious celebration in the 17th century to commemorate [Read More…]
You could practically drop an Aquamarine gemstone into a glass of water and it would disappear… Sort of… That’s because Aquamarine looks exactly like water. Light, transparent (so transparent that you could even read newsprint [Read More…]
A lot of people already know that you should view a diamond under a microscope or a 10x jeweler’s loupe (ten times magnification) before you buy it. If not, I’m telling you now. Viewing the [Read More…]