2.00 CARAT LAB-GROWN DIAMOND DEAL
Now THIS is a DEAL! It’s a massive 2 carat lab-grown diamond, that’s top-notch quality, and a crazy deal on price. Featuring a 2.00 carat diamond, IGI certified, VS2 clarity, F color, Ideal cut diamond, [Read More…]
Certification
WHAT IS DIAMOND GRADE BUMPING?
Scenario: You buy a big beautiful diamond. It’s a massive 1.50 carats. The clarity is exceptional – VS2 clarity. The color is impressive – F color. You spend $13,000 for the diamond and are completely [Read More…]
WHAT IS A DIAMOND TRIGON?
The name trigon is such an odd name. Trigon sounds kind of Star Trek to me: “Please, Captain, not in front of the Klingons!“ But in reality, a trigon is nothing more than a triangular [Read More…]
WHAT’S A DIAMOND CULET?
If you look at a diamond report (aka certificate), you’ll see something interesting called a “culet“. “A culet?” It will be listed on a GIA diamond report under “proportions“, which is also listed under a [Read More…]
THE DIAMOND COLOR SCAM
I had a customer shopping and comparing diamond engagement rings. The lady was looking at single solitaire diamonds and had been all over town collecting business cards and prices. I asked her what her favorite [Read More…]
GIA WILL NOT GRADE THESE TYPES OF DIAMONDS
Here’s something that most people don’t know… GIA (The Gemological Institute of America) does not grade every diamond sent to them. Sure jewelers can try. They can send them a bunch of stones… But if [Read More…]
HOW TO BUY A GREAT DIAMOND – INFOGRAPHIC
You can buy a great diamond with just a few pieces of knowledge. Tips and Tricks… A visual guide that shows you what clarity, what color, and what cut of diamond matters the most. It’s [Read More…]
PEOPLE ALWAYS CONFUSE COLOR AND CLARITY
All the time I get people coming into the store that have been out shopping and comparing diamonds… I LOVE THAT! But then, I quickly find out that as much as they’re trying to decipher [Read More…]
MEMORIZE YOUR INCLUSIONS
Put on your thinking cap! If you want to keep your diamond from being switched, stolen, or swapped out… This is what you need to do: Memorize your Inclusions! I can’t emphasize this enough. Every [Read More…]
“DO YOU SELL GIA?”
You want to hear something funny? GIA (The Gemological Institute of America), are the leaders when it comes to diamond grading, technology, and setting standards in the industry… That’s not the funny part. Nor is [Read More…]
FANCY YELLOW LAB-CREATED DIAMONDS? FANCY? YELLOW? WHAT?
I am blown away at this… In a good way! For they now make lab-created (lab-grown) fancy colored diamonds! WHAT? I was shocked, but pleasantly surprised. For at James Allen, they now sell fancy yellow [Read More…]
IT’S ALL LAB-GROWN DIAMONDS NOW…
Every year that goes by, lab-grown (aka lab-created) diamonds grown more in popularity than ever before. The Christmas catalog that I created for a local jeweler this year features 5 full pages of lab-grown diamond [Read More…]