DIAMOND BOW-TIE QUESTION
A Reader Writes in and Asks Me a… QUESTION: MARGIE IN TOPEKA, KS, WRITES: I read your Bow-Tie Article. My Question is, What if there is only one “Tie” on one Side? This is Regarding [Read More…]
Color
WHAT DIAMOND QUALITY IS IT?
Seriously, what Diamond Quality is it? What Quality of Diamond are you paying for? (This is a rant from something I saw this weekend, but it serves as an eye-opener to all of us) I’m [Read More…]
HIDE DIAMOND COLOR
When most people think about Diamonds, they think about one color: White. All Diamonds are White, right? Not by a long shot! Only a small percentage of all the Diamonds mined in the world today [Read More…]
GRADE BUMPING DIAMONDS
You go to ten different Jewelry Stores looking for a large Diamond Engagement Ring. You know you want a 1.50 Carat Brilliant Cut Diamond, VS2 Clarity, F Color (Exceptional Quality). Most of the Jewelry Stores [Read More…]
IS THE DIAMOND 4C’S LISTED ON YOUR RECEIPT?
“I Wanna Trade!” A Woman brings her Solitaire Diamond Ring into our Store to Trade it in for a Bigger Stone. She bought her Ring originally at the Mall a couple of years ago and [Read More…]
DO THE DIAMOND 4C’S MATTER?
The Diamond 4C’s? Is it necessary to follow the Guidelines laid out in the 4C’s (Cut, Color, Clarity and Carat Weight) of Diamond Grading? Must you really Learn the 4C’s in Order to Purchase a [Read More…]
BUYING THE CHEAPEST DIAMOND?
“The Cheapest Diamond?” I’m often asked “What is the Cheapest Diamond in the World?“, so I thought that I’d Address this Question. The Cheapest Diamond in the World would No Doubt be a FREE Diamond. [Read More…]
THE BEST DIAMOND MONEY CAN BUY
“I Want the BEST!” People always want the Best Diamond that their Money can Buy. The Best Cut, the Best Color, the Best Clarity and the Best Carat Weight… But… what is the Best? Let’s [Read More…]
FANCY COLOR AND FANCY CUT DIAMONDS
Fancy this, Fancy that… Aren’t all Diamonds Fancy? NO! But, probably 50% of them are. You have to understand what Fancy means. Fancy can mean many different things. A look in the dictionary says that [Read More…]
I CLARITY LOOKS BETTER THAN SI CLARITY
Mind Blown! This really is a Great Question that Tends to Blow People’s Mind: Can a Low Clarity Diamond, like I Clarity, Look BETTER than a High Clarity Diamond like SI Clarity? YES IT CAN! [Read More…]