DON’T FORGET ABOUT FLUORESCENCE!
Florescence is an visual aspect of diamonds that is always forgotten. People will spend days and weeks looking for a high quality diamond, one with high color (as in E) and high clarity (like VVS2), [Read More…]
Diamond Guide
THE TRUE MEANING OF I1 CLARITY DIAMONDS
Let’s really dive into I1 clarity diamonds and learn their true meaning. There are 6 clarity ranges in all when it comes to diamonds, GIA, and grading. They are: FL, IF, VVS, VS, SI, and [Read More…]
DIAMOND RING REPAIR CHECK
Do yourself a favor… The next time you pick up your ring from repair (especially if it’s an engagement ring), stop! Do not walk out that door. The last thing you want to do is [Read More…]
SAVE $1,000 ON THIS DIAMOND
It’s TRUE! Right now, you can save $1,000 on this 1 carat round brilliant cut diamond. And it’s the perfect quality as well: VS2 Clarity. E Color. Excellent Cut. Excellent Polish. Excellent Symmetry. And NO [Read More…]
JUDGE A DIAMOND WITH YOUR EYES
Most people don’t want to learn tons and tons of diamond information just to make one simple diamond purchase. It does seem a little extreme! Instead, there are some great visual tips that I would [Read More…]
THIS 2 CARAT DIAMOND IS UNDER 8 GRAND
Under 8! To get any quality of 2 carat diamond under 8 grand is rare… Let alone one that actually looks as good as this one. It’s a 2.01 carat round brilliant cut diamond, that [Read More…]
A BAD PLACE FOR A DIAMOND INCLUSION
The worst… What’s the worst placement for an inclusion or flaw in a diamond? DEAD CENTER! The worst spot for an inclusion or flaw to appear is right in the middle of the stone, underneath [Read More…]
INCLUSIONS ARE BAD OMENS AND CURSED
“It’s CURSED!” There has been a long history of diamonds being cursed in the past. At one point in time, people really did think they would bring bad luck, dark karma, and even death to [Read More…]
CAN YOU FOOL A DIAMOND TESTER?
Can diamond testers be wrong? Can diamond testers be fooled? ABSOLUTELY! You can have a stone that’s not a diamond beep just like a diamond. In fact, a lot of jewelry stores and customers in [Read More…]
NEED AN ENGAGEMENT RING FAST?
Need it fast? Like Jimmy Johns? Well, you can get it almost as fast… As fast as possible, by doing 2 things. 1) Head into a Jewelry Store Jewelry stores always carry pre-made engagement rings [Read More…]
DIAMOND – EXPECTATION VS REALITY
Beware… Many, many websites, fliers, catalogs, and billboards advertise false diamonds. Great sales pop up that look so beautiful, you simply can’t pass them up. Wonderful images of diamonds, big, shiny, glistening with an abundance [Read More…]
A REAL VS CLARITY DIAMOND FOR JUST $13
It’s true… It is a real diamond. It is VS clarity…Which is a high end clarity; very clean, flaws only seen under 10x magnification. It is a white diamond: G-H. And it is just $13.00 [Read More…]