IS IT SAFE TO BUY A DIAMOND ONLINE?
Every day someone makes their very first purchase online and every day a sucker is born. So the big question is: Should you buy a loose diamond on the web or will you be ripped [Read More…]
Diamond Guide
THE BEST SHAPE FOR A MARQUISE CUT DIAMOND
The marquise cut diamond is an odd creature… It used to be a really popular cut of diamond back in the 90’s. Then the princess cut diamond stole most of its glory and spotlight. Just [Read More…]
SAVE 10 GRAND ON THIS DIAMOND
10 Grand? Savings? You bet… It’s so easy to save that much money on diamonds (and in this case BIG diamonds), if you shop and compare before you buy. Companies like James Allen and Blue [Read More…]
COMPARING JEWELERS AND DIAMOND PRICES
When will customers learn? They wander around the store and finally ask me for the price of a diamond in the jewelry showcase. I tell them. Then they say that they saw the same ring [Read More…]
DOES YOUR DIAMOND LEAK?
Wait, what? Diamonds leak? You bet. But some of this leakage is good, and other leakage is bad. First off, what is leakage? Leakage is when light enters a polished diamond, bounces around internally, then [Read More…]
DIAMONDS AND DIAMOND SWITCHING JEWELERS
You always hear about jewelers switching diamonds. It’s on the news. It’s online. It’s in the papers. But is it really a cause for alarm? Sure it is. But also know jewelers don’t switch diamonds. [Read More…]
SPENDING 2 MONTHS SALARY FOR AN ENGAGEMENT RING?
“Do you need to spend 2 months salary for an engagement ring?” This is always a very good question. Most people would reply: “That’s what they say!” But who says 2 months salary is the [Read More…]
WHO NEEDS A WEDDING BAND ANYWAY?
Ahh, the good ole days. How times have changed. When I first started in the jewelry industry 29 odd years ago, things were so different back then. Guys would come into a jewelry store and [Read More…]
WHY THE 4 C’S REALLY SUCK
The 4C’s of diamond grading are: Cut, Color, Clarity and Carat Weight! These 4C’s are what determine the quality of the diamond and the price. These 4C’s are what most of America uses to evaluate [Read More…]
CAN INCLUSIONS BE A GOOD THING?
Everybody is always on a quest for the PERFECT inclusion-free diamond ring. ESPECIALLY in an engagement ring. I mean who wants to give the bride-to-be a flaw? People are always willing to sacrifice color, cut [Read More…]
ARE DIAMOND GUARANTEES REALLY WORTH IT?
A lot of people are so concerned about whether or not the diamond they are buying is guaranteed for life. They want a diamond guarantee and love that diamond peace-of-mind. But should it really make [Read More…]
SPOOKY DIAMONDS
Halloween is coming… Time to get spooky with diamonds! What? You didn’t know that there were spooky diamonds? Well there are… And I have them! Whether it be green, orange, black or ghostly, these are [Read More…]