GOOD CUT VS GREAT CUT
Is there really a difference between a diamond that’s cut “good” and a diamond that’s cut “great“? To find out, let’s compare diamonds. I’ll show you a bunch of diamonds with a “good” cut grade, [Read More…]
Diamonds
WHAT IS A SPREAD DIAMOND?
Some jewelry stores are notorious for selling spread stones. There are actually some very good reasons for this, but there are also a lot of bad. First things first, the important question: What are spread [Read More…]
DOES YOUR DIAMOND INSCRIPTION SHOW?
Diamond inscriptions are a wonderful thing. I love them and highly recommend getting it done. They make diamond identification easy and painless. You view your diamond under a microscope or a 10x jeweler’s loupe. You [Read More…]
WHY DON’T ALL JEWELERS BUY DIAMONDS?
“I wanna sell…” You take your diamond ring into a jewelry store to sell it. The store tells you “We don’t buy diamonds, only gold.” Why is this? The truth is, some jewelers buy diamonds, [Read More…]
DIAMOND DEAL OF THE DAY – A PERFECT DIAMOND!
It’s PERFECT! Everything about this diamond is incredible: The cut, the color, the clarity, the carat weight, the price… It’s the deal of the day! Featuring a round brilliant cut diamond, .81 carats, with the [Read More…]
CERTIFIED DIAMOND PRICE GUARANTEE?
Does certified guarantee price? It’s a good question. The short answer is: NO! The long answer is: YES! To begin with, we need to decipher what “guaranteed price” means. The myths: To some, guaranteed price [Read More…]
THE MOST POPULAR COLORFUL DIAMOND COLORS
Looking for color? Want to know what’s hot and what’s popular right now? Of course, the biggest and best selling diamond color is white. Which is actually the absence of color. But everyone has those… [Read More…]
BIG DIAMONDS – BIG DEALS
Everyone wants a big diamond… And by ‘big‘, I’m talking about really big carat weights, like 2.00 carat, 3.00 carat, 4.00 carat, 5.00 carat, 6.00+ carats… These sizes are extreme, rare, and ultra-expensive. But there [Read More…]
ULTRASONIC CLEANERS LOOSEN DIAMONDS
Bling Bling! People love to get their rings cleaned. After all, there’s nothing better than a clean, sparkling diamond. But, did you know that cleaning your jewelry can actually loosen your diamonds and gemstones? It’s [Read More…]
WHAT ARE DIAMOND CHIPS?
If I point to some small diamonds in a mounting and ask a customer what they are, half the people will say “diamonds“, the other half will say “chips“. In fact, most customers consider small [Read More…]
THIS IS A MUST BUY DIAMOND
This is a MUST BUY diamond! It really is. It’s probably one of the nicest looking I clarity diamonds I have ever seen. It faces up clean, looks stunning, and has one hell of a [Read More…]
WHEN DIAMOND CLARITY DOESN’T MATTER
WHAT? Doesn’t matter? That’s right… In almost all instances, the clarity of a diamond doesn’t matter. Whether it be the lowest grade, or the highest, it really isn’t that important. Clarity only becomes an issue [Read More…]