FAKE DIAMOND SIMULANTS AND SYNTHETICS
Don’t be fooled. Don’t be fooled into thinking a fake diamond (or diamond simulant) is a real diamond just because of the name. It may look like a diamond, but that doesn’t mean it is [Read More…]
Engagement
DIAMOND BUYING CHECKLIST
Easy Peasy Shopping and comparing diamonds, both loose and mounted, is easy when you have the right tools. That’s why I created this free PDF printable checklist. I call it the diamond buying checklist. It’s [Read More…]
WIN FREE DIAMONDS!
This is your lucky day! Scott Jewelers is having the biggest diamond promotion of the year and it’s going on one day only. And that day is: Today! Hold onto your seat, because this news [Read More…]
TRILLIANT, TRILLION, TRIANGULAR CUT DIAMONDS
Trilliant cut diamonds used to be all the rage. They were so popular in the 90’s. It seemed like every woman out there had to have a trilliant cut diamond (also called trillion cuts). They [Read More…]
ARE JEWELRY SPECIAL ORDERS WORTH IT?
Let me tell you something… Special orders are not so special! When you’re talking about jewelry and rings, special orders are a whole different creature. Why? Because jewelry isn’t like a washer and dryer that [Read More…]
HOW TO FIND THE PERFECT RING SIZE
Rings and sizings drive me crazy. People getting their rings sized drives me even crazier. People never know how a ring should really fit on their finger. It’s either too snug or too loose. Too [Read More…]
JEWELERS HIGH PRESSURE SALES TECHNIQUES
Nothing turns people off more than jewelers that apply too much sales pressure. All they want to do is make those cash registers ring. Right? Jewelers are fanatical about using high-pressure sales techniques. Things like: [Read More…]
DON’T FORGET ABOUT THE SIDE DIAMONDS
You finally pick out your center diamond. It’s big! It’s beautiful… And now you have the joy of picking out the perfect mounting for it. You may spend weeks and months on the center diamond, [Read More…]
IS PLATINUM REALLY WORTH THE PRICE?
Why is platinum so expensive and why would one consider purchasing it over other white metals like; white gold, titanium, sterling silver, palladium, tungsten, steel? It’s a good question and one definitely worth an answer, [Read More…]
TRIO SETS NOT WORTH BUYING!
Once upon a time, there were trio-sets… The 80’s were stock full of them. Jewelers would carry dozens of different styles and would sell them like hot cakes. Really! A set or two every single [Read More…]