DIAMONDS AND DIAMOND SWITCHING JEWELERS
You always hear about jewelers switching diamonds. It’s on the news. It’s online. It’s in the papers. But is it really a cause for alarm? Sure it is. But also know jewelers don’t switch diamonds. [Read More…]
SPENDING 2 MONTHS SALARY FOR AN ENGAGEMENT RING?
“Do you need to spend 2 months salary for an engagement ring?” This is always a very good question. Most people would reply: “That’s what they say!” But who says 2 months salary is the [Read More…]
PRICE TOO GOOD TO BE TRUE?
People will come in to the jewelry store to shop around. They’ll point at a diamond ring in the showcase and ask what the price is. And before they even look at it, they’ll hear [Read More…]
WHY ARE MOTHER’S RINGS SO UGLY?
Now it may be just me, but I think that those generic mother’s rings that you find in all the jewelry stores are just… Down right hideous. (see picture) Most are cookie-cutter rings that lack [Read More…]
WHO NEEDS A WEDDING BAND ANYWAY?
Ahh, the good ole days. How times have changed. When I first started in the jewelry industry 29 odd years ago, things were so different back then. Guys would come into a jewelry store and [Read More…]
WHY THE 4 C’S REALLY SUCK
The 4C’s of diamond grading are: Cut, Color, Clarity and Carat Weight! These 4C’s are what determine the quality of the diamond and the price. These 4C’s are what most of America uses to evaluate [Read More…]
WANT TO CHANGE YOUR WATCH BATTERY?
Your watch died? Stopped ticking? The time is only correct twice a day? Arggg! That makes you think about changing your battery yourself. After all, that juice is needed for the hands, date, alarm and [Read More…]
DON’T SPIT-SHINE YOUR JEWELRY
It’s that time again. Time for the jewelry cleaning and inspection (Unless you own your own jewelry ultrasonic cleaner). People come into the store to get their jewelry checked and cleaned all the time. No [Read More…]
CAN INCLUSIONS BE A GOOD THING?
Everybody is always on a quest for the PERFECT inclusion-free diamond ring. ESPECIALLY in an engagement ring. I mean who wants to give the bride-to-be a flaw? People are always willing to sacrifice color, cut [Read More…]
IS THERE A CURE FOR FAT EARLOBES?
True story: I was writing up a jewelry repair slip one day, when I had a customer quickly approach me. She says “I want to return these earrings!“ She slams an earring box on the [Read More…]
WHICH IS BETTER, 4 PRONGS OR 6 PRONGS?
Ahh, the million dollar question… People are always confused over this choice. They’re confused that they even get a choice. 4 prongs or 6 prongs for their round-cut engagement ring? So if one of the [Read More…]
JEWELRY SALE FRAUD
What a coincidence! You walk into a jeweler and as luck would have it, they’re having a SALE! I’m shocked! A sale at a jewelry store? Who would have guessed? Sarcastic? Of course… But here’s [Read More…]