WHAT DO YOUR INCLUSIONS LOOK LIKE?
It’s a test… A quiz. But more importantly, it’s how to not get ripped off. It’s learning your flaws… Your diamond flaws. And it’s the #1 way to prevent diamond switching. Know your stone! Many [Read More…]
SHARK SHARK SHARK WEEK 2019 JEWELRY
Dud-um Dud-um Dudum, Dudum Dudum… It’s my favorite time of year: SHARK WEEK From Sunday, July 28th, – Saturday, August, 3rd, 2019, it’s time to catch the waves, dive in deep, and watch all the [Read More…]
TOP 3 WAYS TO SAVE MONEY ON DIAMONDS
You want a diamond? You want it cheaper? Well here are the top 3 ways to save money on diamonds. Whether it be a plain solitaire, pave setting, halo, 3 stone, or wedding set, these [Read More…]
COMPARE HIGHEST TO LOWEST DIAMOND QUALITY
Let’s do something fun… Let’s compare diamonds From the lowest clarity and color grades, to the highest, or best. It’s I clarity versus Flawless. Compare the diamonds below: Granted, I1 is not the lowest clarity [Read More…]
DIAMOND DEAL OF THE DAY – 1.53 ROUND BRILLIANT CUT DIAMOND FOR ONLY $4,410
THIS IS HUGE! Literally… It’s not only an enormous diamond, with a carat weight over 1.50 carats, but it’s ultra-cheap! Featuring a 1.53 carat, round brilliant cut diamond, that’s SI2 clarity, having just a few [Read More…]
SHOP FOR CLARITY CLOSE UP
An image is worth a thousand words… Or in the case of diamonds, it’s worth THOUSANDS! Because diamonds are analyzed and inspected under a microscope or a 10x jeweler’s loupe, and this is the proper [Read More…]
EVERY DIAMOND IS PERFECT
Perfection… It’s like beauty, it’s in the eyes of the beholder. Because I hear it time and time again from customers talking about their diamond rings (getting them sized, retipped, reset…) “My diamond is perfect,” [Read More…]
YOU NEED A WATCH CASE
If you own more than 1 wrist watch, you should get yourself a watch case. An organizer, tray, pouch, travel roll, that holds them and protects them, versus throwing them in a drawer where they [Read More…]
$1,000 DIFFERENCE? WHY????
Here’s a scenario… You’re out shopping for a diamond solitaire, you want a 1.00 carat (the dream carat weight). You are looking at SI1 clarity diamonds (the most popular clarity in the world), and pure [Read More…]
DO YOU KNOW YOUR SQUARE CUT DIAMONDS?
It’s hip to be square… Square diamonds have always been a popular shape of stone, even though most square diamonds are not truly square… Most are a little longer on one side (as in 5.00 [Read More…]
YOU CAN’T SEE HEARTS AND ARROWS
Hearts and Arrows The most perfectly cut diamonds in the world. “Hearts and Arrows” refers to the patterns created inside of a diamond when it’s cut to perfection. They go by different trade names in [Read More…]
AMAZON PRIME DAY 2019 JEWELRY DEALS
PRIME DAY! TODAY! (July 15th & 16th, 2019) And the DEALS are HOT! Everything is on sale, and the discounts are massive. Like jewelry… UP TO 40%!!!! It’s a good opportunity to grab some bling [Read More…]