What’s up with the jewelers that sell diamonds that are “supposed” to be better than regular diamonds? They claim their diamonds have more sparkle, more fire, and more life in them. These are diamonds with [Read More…]
You always hear about jewelers switching diamonds. It’s on the news. It’s online. It’s in the papers. But is it really a cause for alarm? Sure it is. But also know jewelers don’t switch diamonds. [Read More…]
“Do you need to spend 2 months salary for an engagement ring?” This is always a very good question. Most people would reply: “That’s what they say!” But who says 2 months salary is the [Read More…]
People will come in to the jewelry store to shop around. They’ll point at a diamond ring in the showcase and ask what the price is. And before they even look at it, they’ll hear [Read More…]
Game Time… I’m going to show you 12 different diamonds of all different colors and clarities… Your goal is simple: Find the SI1, E Only ONE of these diamonds is SI1 clarity, E color. The [Read More…]
Now it may be just me, but I think that those generic mother’s rings that you find in all the jewelry stores are just… Down right hideous. (see picture) Most are cookie-cutter rings that lack [Read More…]
Ahh, the good ole days. How times have changed. When I first started in the jewelry industry 29 odd years ago, things were so different back then. Guys would come into a jewelry store and [Read More…]
The 4C’s of diamond grading are: Cut, Color, Clarity and Carat Weight! These 4C’s are what determine the quality of the diamond and the price. These 4C’s are what most of America uses to evaluate [Read More…]
Your watch died? Stopped ticking? The time is only correct twice a day? Arggg! That makes you think about changing your battery yourself. After all, that juice is needed for the hands, date, alarm and [Read More…]
It’s that time again. Time for the jewelry cleaning and inspection (Unless you own your own jewelry ultrasonic cleaner). People come into the store to get their jewelry checked and cleaned all the time. No [Read More…]