It’s almost funny if you think about it… There’s an “ideal cut” for diamonds (round diamonds or brilliant cut diamonds) a standard that most people already know about… That’s not a secret. That cut is [Read More…]
This is always a crazy topic to talk about. People always wonder about the diamonds in the jewelry showcase. Are they new? Or are they used? It’s easy to think this because jewelers accept diamonds [Read More…]
Are you sure your diamond jewelry has real diamonds in it? Better get out the microscope or 10x jeweler’s loupe and check. You’d be surprised at how many have fake diamonds in them. Fake diamonds? [Read More…]
I had a customer shopping and comparing diamond engagement rings. The lady was looking at single solitaire diamonds and had been all over town collecting business cards and prices. I asked her what her favorite [Read More…]
Most people are sold “light” carat diamonds and don’t even know they exist. “Light carat weights?” The fact is, you may be buying a certain carat weight, and come to find out, it’s not what [Read More…]
Comparing… It’s the best way to truly understand diamonds and quality. Especially when it comes to clarity. Viewing clarity is such an eye-opener. For you can read all about clarity, view vague graphs and diagrams, [Read More…]
J Not Jay! As in J colored diamonds. J color is at the bottom of a color category range called “Near Colorless“. It’s borderline with K color, which is “Faint Yellow“. View this diamond color [Read More…]
Here’s something that most people don’t know… GIA (The Gemological Institute of America) does not grade every diamond sent to them. Sure jewelers can try. They can send them a bunch of stones… But if [Read More…]
Put on your thinking cap! If you want to keep your diamond from being switched, stolen, or swapped out… This is what you need to do: Memorize your Inclusions! I can’t emphasize this enough. Every [Read More…]
You want to hear something funny? GIA (The Gemological Institute of America), are the leaders when it comes to diamond grading, technology, and setting standards in the industry… That’s not the funny part. Nor is [Read More…]
I am blown away at this… In a good way! For they now make lab-created (lab-grown) fancy colored diamonds! WHAT? I was shocked, but pleasantly surprised. For at James Allen, they now sell fancy yellow [Read More…]
Every year that goes by, lab-grown (aka lab-created) diamonds grown more in popularity than ever before. The Christmas catalog that I created for a local jeweler this year features 5 full pages of lab-grown diamond [Read More…]