THIS IS NOT CUT
Everyone is so hung up on color and clarity… “It must be VS!” “You need G color or higher!“ “It has to be certified!“ But very little time, thought or effort is put into “cut“. [Read More…]
Everyone is so hung up on color and clarity… “It must be VS!” “You need G color or higher!“ “It has to be certified!“ But very little time, thought or effort is put into “cut“. [Read More…]
GIA (The Gemological Institute of America) really is the authority when it comes to diamonds and diamond grading. After all, they wrote the book! Really! They devised the current 4C’s diamond grading system that all [Read More…]
Here’s something that most people don’t know… GIA (The Gemological Institute of America) does not grade every diamond sent to them. Sure jewelers can try. They can send them a bunch of stones… But if [Read More…]
You want to hear something funny? GIA (The Gemological Institute of America), are the leaders when it comes to diamond grading, technology, and setting standards in the industry… That’s not the funny part. Nor is [Read More…]
Diamond reports, or as most people refer to them as, diamond certificates, can hold a wealth of information. But they also tend to become confusing for many customers. They look at these reports and don’t [Read More…]
Buying an Engagement Ring? STOP! Read this first… Because so many people buy diamonds without knowing what it is they’re buying… Granted, some people don’t care, don’t want to learn, are lazy, or just want [Read More…]