JEWELRY STORE TRICKS AND TRAPS
Tricks and traps! Keep your eyes and ears open for these lovely, little jewelry store tricks, traps and trade secrets. 20 sneaky ways. Below are 20 items that jewelers use to ‘creatively‘ promote, sell and [Read More…]
Articles by Richard Scott
CAN MEN WEAR MORE THAN ONE PIECE OF JEWELRY?
“More than one?” This is funny to even talk about, but hey, men want to know if it’s okay to wear more than one piece of jewelry at a time. Can they wear both a [Read More…]
HOTTEST JEWELRY ITEMS FOR CHRISTMAS 2009
HOT HOT HOT! These are the hottest jewelry presents this year. Christmas 2009 just wouldn’t be the same without these top ten jewelry gifts. It’s the biggest sellers this season (in no particular order). So [Read More…]
CHEAP JEWELRY HOLIDAY DOOR BUSTER SALES
You know it’s the holidays and Black Friday when you start seeing ads that scream: Huge doorbuster sales… Shop early… Open at 4 a.m. It’s the biggest baddest after-thanksgiving sale ever! But the real question [Read More…]
THE EVERLON LOVE KNOT DIAMOND COLLECTION
HOT HOT HOT! So what is the hottest selling jewelry item for 2009 & 2010? The diamond love knot. It’s hot! The tagline reads: “The strength of love forged in a knot.” The Hercules knot [Read More…]
TRILLIANT, TRILLION, TRIANGULAR CUT DIAMONDS
Trilliant cut diamonds used to be all the rage. They were so popular in the 90’s. It seemed like every woman out there had to have a trilliant cut diamond (also called trillion cuts). They [Read More…]
WHAT IS DIAMOND CUT JEWELRY?
Ahhh, the beauty of diamonds! How they sparkle and shine like a billion stars in the sky… Oh, wait! Those aren’t diamonds! They’re “diamond cuts”! Huh? Diamond Cuts? Diamond cut jewelry used to be really, [Read More…]
FALSE & MISLEADING JEWELRY STORE ADS
RANT/ You see it all the time… Big huge headlines in catalogs and magazine ads that scream: 80% OFF! You get sales fliers in the mail, postcards, inserts, newspaper ads, billboards… Everywhere they claim they’re [Read More…]
PANDORA BRACELET THEMES
I’ve talked about the Pandora bracelet before (read: Pandora bracelets), and how much I like their product. But I wanted to share with you and touch base upon a subject that I absolutely adore: THEMES! [Read More…]
ARE JEWELRY SPECIAL ORDERS WORTH IT?
Let me tell you something… Special orders are not so special! When you’re talking about jewelry and rings, special orders are a whole different creature. Why? Because jewelry isn’t like a washer and dryer that [Read More…]
CAN YOU MAKE A WIDE BAND THINNER?
Most people don’t realize this, but you can take a wide, thick wedding band and actually shave off the sides of it and make it thinner. Thinner? I have women do this with wide gold [Read More…]
20 TIPS FOR MEN BUYING JEWELRY FOR WOMEN
Here are the top 20 things that will help guys in their jewelry ventures. The ultimate jewelry buying guide for men… Or whoever needs some extra tips and tricks to picking out the right jewelry [Read More…]