NO MICROSCOPE, NO SALE!!!
Looking at Diamonds… Customers come into our Store after Shopping around Town for Certified Diamonds at the other Jewelry Stores (Both Independent and Corporate). I go over the 4 C’s with them. I show them [Read More…]
Articles by Richard Scott
WHY HIDE THE PRICE OF THE DIAMOND?
People Love to Shop and Compare Diamonds and Diamond Prices. They go from Store to Store and jot down things like: Cut, Color, Clarity and Carat Weight. They Drive all over Town looking for the [Read More…]
IS FLAWLESS REALLY FLAWLESS?
The true definition of Flawless is this: Without any blemishes or imperfections; perfect. I’m sure many would agree with me… To be Flawless it must be free of every single Flaw? Right? Sounds simple enough… [Read More…]
MM TO CARAT WEIGHT CONVERSION
Welcome to the mm (millimeter) to Carat Weight Conversion Chart, or Carat Weight to MM, it’s all the same. :) Why do we need to figure out a Diamond’s mm size and convert it to [Read More…]
PREPARE YOUR RINGS FOR THE WEDDING
The Big Day is Coming… If you’re Getting Married, you’re going to HAVE to get your Wedding Rings Ready! You Do Want them to look Perfect for the Big Day! Especially if you’re getting your [Read More…]
SI1 CLARITY DIAMONDS
SI1 Clarity is by far one of the best Clarity Grades there is to purchase. In fact, SI1 is the most popular Clarity Grade sold in Jewelry Stores today. SI1 is not the Best Clarity [Read More…]
THE DIAMOND TRADE-IN TRICK
This Tactic WORKS! I Love doing this Little Tactic, it Works Every Time. It will get you to Trade-in your Diamond without a Hitch. This Tactic is so Simple it’s almost Surprising. I call it [Read More…]
GRADE BUMPING DIAMONDS
You go to ten different Jewelry Stores looking for a large Diamond Engagement Ring. You know you want a 1.50 Carat Brilliant Cut Diamond, VS2 Clarity, F Color (Exceptional Quality). Most of the Jewelry Stores [Read More…]
CT VERSUS CTW
This is something that you really have to watch out for when you’re shopping and comparing Diamonds and Quality… The difference between Carats and Carat Total Weights! The two are totally different things, but if [Read More…]
IS THE DIAMOND 4C’S LISTED ON YOUR RECEIPT?
“I Wanna Trade!” A Woman brings her Solitaire Diamond Ring into our Store to Trade it in for a Bigger Stone. She bought her Ring originally at the Mall a couple of years ago and [Read More…]
IS YOUR CERTIFIED DIAMOND CRACKED OR BROKEN?
Certified GOOD? Just because a Diamond is Certified, doesn’t mean it’s Good! I’ve already talked about how Certified Diamonds can be Low Quality (GIA Grades BAD Diamonds), and the Fact of the matter is, GIA [Read More…]
LEARN HOW TO UPGRADE YOUR DIAMOND
It’s Time for That Upgrade You want a Bigger Diamond Set into your Mounting, Solitaire, Engagement Ring or Wedding Set… Then You MUST Read This First! There are a lot of Tips and Tricks that [Read More…]