THE QUICK & EASY 4C’S
Want to learn the 4 C’s of diamonds FAST? Want to understand the basic concept quickly with no B.S? Then here we go… The 4 C’s The 4 C’s are 4 categories used to grade [Read More…]
Certification
IDENTIFY YOUR DIAMOND IN 3 STEPS
“Was my Diamond Switched?” That’s the question that plagues many people with engagement rings. They often wonder if the jewelry store or jeweler has swapped out their stone for a lower quality stone that isn’t [Read More…]
COMPARE F vs G DIAMOND COLOR
F To G Comparison… I am a big fan of Pure White Diamonds. Pure White are the Diamonds in the Color Ranges of D, E, and F. They are Ultra White, Very Bright, and the [Read More…]
A DIAMOND WITH STRONG BLUE FLUORESCENCE
This is a very good example of what strong blue fluorescence looks like in a diamond. It’s hard to explain to people, but once you see one, it all becomes quite apparent. This diamond shown [Read More…]
FLAWLESS WITH A LITTLE BLACK SPOT?
Well… Now I’ve heard it all. I had a customer come into the store the other day, looking to trade-in her diamond towards a much bigger one… No Problem! Until… She tells me that her [Read More…]
THE BIGGEST DIAMOND EVER… 22.70 CARATS!
WOW OH WOW! The SIZE of this diamond is enormous. This natural diamond is 22.70 carats, which is unheard of for sale in the diamond industry. WOW! That’s over 22 carats larger than the average [Read More…]
WHAT ARE TRUE HEARTS DIAMONDS?
True Hearts? People often get confused with all the different diamond terminology… Especially when it comes to “cut“. People mistake the cut of a diamond with the “shape” pretty easily. After all, isn’t it called [Read More…]
WHY SI1 CLARITY?
SI1 really is the ultimate clarity. No, it’s not the top, but it’s certainly not the lowest clarity either. SI1 sits right in the middle. And that’s what makes them so ideal. SI1 is an [Read More…]
COMPARE GIA TO IGI
“It’s IGI…” I get many emails from people wanting advice about diamonds and quality (in my Diamond Q&A Here; so if you want help deciding between stones, email me). And as much as I emphasize [Read More…]
WHO CARRIES GIA CERTIFIED DIAMONDS?
Finding GIA… You’d think it would be an easy task to do… To find out which jewelers carry GIA certified diamonds (and by “certified” I mean diamonds graded with a GIA diamond report). But many [Read More…]
WHY CHOOSE LAB-GROWN DIAMONDS OVER EARTH-GROWN DIAMONDS
Lab-grown diamonds are ultra-popular right now. They’re actually taking the industry by storm. But are there legitimate reasons why you should buy lab-grown diamonds over earth-grown diamonds? YES! Let’s go… 1) They are REAL diamonds [Read More…]
HOW TO READ A GIA DIAMOND REPORT
Diamond reports, or as most people refer to them as, diamond certificates, can hold a wealth of information. But they also tend to become confusing for many customers. They look at these reports and don’t [Read More…]