PEOPLE ALWAYS CONFUSE COLOR AND CLARITY
All the time I get people coming into the store that have been out shopping and comparing diamonds… I LOVE THAT! But then, I quickly find out that as much as they’re trying to decipher [Read More…]
Clarity
MEMORIZE YOUR INCLUSIONS
Put on your thinking cap! If you want to keep your diamond from being switched, stolen, or swapped out… This is what you need to do: Memorize your Inclusions! I can’t emphasize this enough. Every [Read More…]
FANCY YELLOW LAB-CREATED DIAMONDS? FANCY? YELLOW? WHAT?
I am blown away at this… In a good way! For they now make lab-created (lab-grown) fancy colored diamonds! WHAT? I was shocked, but pleasantly surprised. For at James Allen, they now sell fancy yellow [Read More…]
HOW DIAMOND CLARITY IS GRADED
Did you ever notice how one SI2 Diamond could look totally Different than another? One Diamond could be almost Perfectly Clean, except for a Few Lines in the Center of the Stone. While another could [Read More…]
IT’S ALL LAB-GROWN DIAMONDS NOW…
Every year that goes by, lab-grown (aka lab-created) diamonds grown more in popularity than ever before. The Christmas catalog that I created for a local jeweler this year features 5 full pages of lab-grown diamond [Read More…]
THE QUICK & EASY 4C’S
Want to learn the 4 C’s of diamonds FAST? Want to understand the basic concept quickly with no B.S? Then here we go… The 4 C’s The 4 C’s are 4 categories used to grade [Read More…]
IDENTIFY YOUR DIAMOND IN 3 STEPS
“Was my Diamond Switched?” That’s the question that plagues many people with engagement rings. They often wonder if the jewelry store or jeweler has swapped out their stone for a lower quality stone that isn’t [Read More…]
A DIAMOND WITH STRONG BLUE FLUORESCENCE
This is a very good example of what strong blue fluorescence looks like in a diamond. It’s hard to explain to people, but once you see one, it all becomes quite apparent. This diamond shown [Read More…]
FLAWLESS WITH A LITTLE BLACK SPOT?
Well… Now I’ve heard it all. I had a customer come into the store the other day, looking to trade-in her diamond towards a much bigger one… No Problem! Until… She tells me that her [Read More…]
THE BIGGEST DIAMOND EVER… 22.70 CARATS!
WOW OH WOW! The SIZE of this diamond is enormous. This natural diamond is 22.70 carats, which is unheard of for sale in the diamond industry. WOW! That’s over 22 carats larger than the average [Read More…]
LOOK AT THESE BLACK SPOTS…
Black spots are an eye sore. That’s what most people think. If they can see them, they deem them as a “bad” diamond. Period! After all, they do stand out in a diamond pretty darn [Read More…]
WHY SI1 CLARITY?
SI1 really is the ultimate clarity. No, it’s not the top, but it’s certainly not the lowest clarity either. SI1 sits right in the middle. And that’s what makes them so ideal. SI1 is an [Read More…]