YOU CAN CALL ME JAY…
J Not Jay! As in J colored diamonds. J color is at the bottom of a color category range called “Near Colorless“. It’s borderline with K color, which is “Faint Yellow“. View this diamond color [Read More…]
Color
GIA WILL NOT GRADE THESE TYPES OF DIAMONDS
Here’s something that most people don’t know… GIA (The Gemological Institute of America) does not grade every diamond sent to them. Sure jewelers can try. They can send them a bunch of stones… But if [Read More…]
HOW TO BUY A GREAT DIAMOND – INFOGRAPHIC
You can buy a great diamond with just a few pieces of knowledge. Tips and Tricks… A visual guide that shows you what clarity, what color, and what cut of diamond matters the most. It’s [Read More…]
PEOPLE ALWAYS CONFUSE COLOR AND CLARITY
All the time I get people coming into the store that have been out shopping and comparing diamonds… I LOVE THAT! But then, I quickly find out that as much as they’re trying to decipher [Read More…]
FANCY YELLOW LAB-CREATED DIAMONDS? FANCY? YELLOW? WHAT?
I am blown away at this… In a good way! For they now make lab-created (lab-grown) fancy colored diamonds! WHAT? I was shocked, but pleasantly surprised. For at James Allen, they now sell fancy yellow [Read More…]
NO COLOR IS EXPENSIVE!
It’s really Kind of Weird to think about… But Diamonds are the ONLY Gemstone on the Face of the Earth, where “NO COLOR” is actually “MORE EXPENSIVE!” All the Other Gems are Opposite! Tanzanite, Amethyst, [Read More…]
IT’S ALL LAB-GROWN DIAMONDS NOW…
Every year that goes by, lab-grown (aka lab-created) diamonds grown more in popularity than ever before. The Christmas catalog that I created for a local jeweler this year features 5 full pages of lab-grown diamond [Read More…]
THE QUICK & EASY 4C’S
Want to learn the 4 C’s of diamonds FAST? Want to understand the basic concept quickly with no B.S? Then here we go… The 4 C’s The 4 C’s are 4 categories used to grade [Read More…]
COMPARE F vs G DIAMOND COLOR
F To G Comparison… I am a big fan of Pure White Diamonds. Pure White are the Diamonds in the Color Ranges of D, E, and F. They are Ultra White, Very Bright, and the [Read More…]
A DIAMOND WITH STRONG BLUE FLUORESCENCE
This is a very good example of what strong blue fluorescence looks like in a diamond. It’s hard to explain to people, but once you see one, it all becomes quite apparent. This diamond shown [Read More…]
THE BIGGEST DIAMOND EVER… 22.70 CARATS!
WOW OH WOW! The SIZE of this diamond is enormous. This natural diamond is 22.70 carats, which is unheard of for sale in the diamond industry. WOW! That’s over 22 carats larger than the average [Read More…]
TOP 10 FACTS ABOUT DIAMONDS
Ready for some FUN? How about some of the most interesting, and “must-know” facts about diamonds. Things that will teach you trivia about the most valuable stone in the World. So let’s begin… Top 10 [Read More…]