EVER SEE A GRAY DIAMOND BEFORE?
Gray? Diamonds? Gray diamonds are a thing. And believe it or not, they’re natural too. Most people have never seen a truly gray diamond (one dug out of the Earth gray, not heat treated)… Until [Read More…]
Color
IS J COLOR A GOOD DIAMOND COLOR?
First off, let me begin by saying that there is nothing wrong with J color or J colored diamonds… Nothing wrong, but… If you were to ask me if I myself would buy a diamond [Read More…]
WHAT’S THE MOST RARE DIAMOND COLOR?
Hands down, it’s RED! Red diamonds are so rare in nature, finding any is difficult (in fact, at the time of this writing, James Allen has zero in stock, and they carry thousands of fancy [Read More…]
2.00 CARAT LAB-GROWN DIAMOND DEAL
Now THIS is a DEAL! It’s a massive 2 carat lab-grown diamond, that’s top-notch quality, and a crazy deal on price. Featuring a 2.00 carat diamond, IGI certified, VS2 clarity, F color, Ideal cut diamond, [Read More…]
WHAT IS DIAMOND GRADE BUMPING?
Scenario: You buy a big beautiful diamond. It’s a massive 1.50 carats. The clarity is exceptional – VS2 clarity. The color is impressive – F color. You spend $13,000 for the diamond and are completely [Read More…]
HOW DO YOU CLEAN COLORED DIAMONDS?
People love colored diamonds (don’t confuse these with real fancy colored diamonds. – and also not to be confused with fancy cut diamonds, which are all the fun shapes of diamonds other than round). People [Read More…]
WHAT’S A SAILOR DIAMOND?
Sailor diamond? The first time I ever Heard of a sailor diamond, I was standing in the office and my boss was looking at a customer’s diamond with a 10x jeweler’s loupe. The customer was [Read More…]
THE DIAMOND COLOR SCAM
I had a customer shopping and comparing diamond engagement rings. The lady was looking at single solitaire diamonds and had been all over town collecting business cards and prices. I asked her what her favorite [Read More…]
YOU CAN CALL ME JAY…
J Not Jay! As in J colored diamonds. J color is at the bottom of a color category range called “Near Colorless“. It’s borderline with K color, which is “Faint Yellow“. View this diamond color [Read More…]
GIA WILL NOT GRADE THESE TYPES OF DIAMONDS
Here’s something that most people don’t know… GIA (The Gemological Institute of America) does not grade every diamond sent to them. Sure jewelers can try. They can send them a bunch of stones… But if [Read More…]
HOW TO BUY A GREAT DIAMOND – INFOGRAPHIC
You can buy a great diamond with just a few pieces of knowledge. Tips and Tricks… A visual guide that shows you what clarity, what color, and what cut of diamond matters the most. It’s [Read More…]
PEOPLE ALWAYS CONFUSE COLOR AND CLARITY
All the time I get people coming into the store that have been out shopping and comparing diamonds… I LOVE THAT! But then, I quickly find out that as much as they’re trying to decipher [Read More…]