Let’s play a game…
A guessing game.
I’m going to show you 12 diamonds (and their specifications). Your goal is to determine which diamond sells for $4,000.
Think you’re up to the task?
Don’t be fooled though, this game is not as easy as it sounds. For all of these diamonds are different carat weights, colors, clarity, cuts, shapes (and shapes can really make a diamond cheaper)…
So deciding which stone sells for exactly $4,000 (at the time of this post), could be difficult.
So let’s begin. Can you tell which diamond is $4,000?
Have you decided?
Narrowed it down?
Or do you just have no clue?
Afterall, there is such a crazy variety to choose from (which is exactly the case if you go engagement ring shopping with a set budget).
So which diamond is it?
Ready for the answer?
It’s diamond number 2.
AND… diamond number 4.
In fact. It’s actually diamonds 1 – 12.
You see, they are ALL $4,000 right on the dot. Every stone sells for the same price, but they all look and appear so visually different.
That’s because there are so many factors that go into the price of a diamond. And if a stone has a high clarity, usually the color will be lower. Likewise if the color is high, the clarity is generally lower. With mother nature it’s often a give or take. Strengths and weaknesses. All diamonds have them. Plus, any attribute can affect price: fluorescence, certification, pavilion angles, girdle thickness, where the inclusions reside, what color the flaws are… They all play a huge role in the final cost of the stone.
What this all means, is that shopping for price alone can result in a billion different variables. The diamond could look great, or not so great. It could be yellow, dark, lifeless, or it could sparkle like crazy and look absolutely beautiful.
So HOW do you shop for diamonds?
To shop for diamonds the correct way, do your homework first. Read up on diamonds (check out my ultimate diamond guide here), and decide which color and clarity you’d like. Figure out what cut appeals to you. Look at all the different shapes. Narrow it down. And once you get a set of specifications in mind, then you can shop and compare easily.
Compare apples to apples!
Only when you compare similar stones, will you truly see what $4,000 (or whatever dollar amount) can get you. And, you’ll also see who is giving you the better deal.
Does size matter? Hearts and arrows?
Whether you shop in the mall, hit all the independent stores, or buy online, having some sort of quality in mind before you set out, can really help you in the long run.
And do check out James Allen and Blue Nile before you decide… For their prices are the lowest you’ll find. You’ll end up stretching your budget, and getting a much bigger and better diamond than ever realized.
Diamonds are expensive, yes. So get the most bang for your buck…