Lab-grown diamonds are here. Actually, they’ve been around forever, but for once, they’re no longer taking a backseat. Mainstream jewelers all across the country have huge marketing campaigns, entire website’s full of merchandise, and inventory [Read More…]
Rounds are expensive. In fact, if you compare them with any other cut of diamond (princess, pear, cushion, radiant…) of the same color, clarity, and carat weight, you’ll see rounds are always the most expensive. [Read More…]
Everyone is so hung up on color and clarity… “It must be VS!” “You need G color or higher!“ “It has to be certified!“ But very little time, thought or effort is put into “cut“. [Read More…]
What’s up with the jewelers that sell diamonds that are “supposed” to be better than regular diamonds? They claim their diamonds have more sparkle, more fire, and more life in them. These are diamonds with [Read More…]
Hold up… You’d be amazed at how many times a year jewelers hear customer’s say: “That’s not my diamond!” At least a couple of times, for sure. It usually happens after the jeweler cleans their [Read More…]
I love taking quizzes (I know, I’m a geek). But seriously, I just love learning. And when we’re talking about diamonds, I love it even more. So I’ve devised a clever little quiz to test [Read More…]
I’ve talked about diamond perfection before… Does it exist? What classifies “perfection”? Is nature truly perfect? Well, when it comes to diamonds, perfection does exist. At least, as far as the FTC (Federal Trade Commission) [Read More…]
The beauty of any diamond is it’s sparkle. If it didn’t sparkle or twinkle, it would look like any normal piece of quartz, and some would look like a chunk of salt. So the real [Read More…]
Interested in buying a diamond? Want to know what the most popular cuts are? What shapes of diamond are the best sellers? Good! That’s what I’m doing today… Talking about the hot and now. Because [Read More…]
I know I talked about girdles many times before, but now, it’s worthless! If you ever want to know why some diamonds look smaller than other diamonds of the exact same carat weight… It’s all [Read More…]
TODAY… This is the deal. September 21st, 2023, and this diamond featured below is insanely top-quality, and comes with a crazy low-price. It’s an internally flawless lab-grown diamond, that’s 1.11 carats of pure perfection. With [Read More…]
Viewing diamonds close-up is essential to buying diamonds. If you aren’t looking closely at what you’re purchasing, you could be buying the wrong diamond, and not getting the most for your money. But, there are [Read More…]