CAN YOU IDENTIFY THIS DIAMOND?
Ready for some FUN? Let’s play: Guess this diamond! Here’s how it goes… I’ll show you a diamond, and your goal is to see if you can correctly identify the color and clarity of that [Read More…]
Cut
DO DIAMONDS LEAK LIGHT?
Diamonds leak? YES! Diamonds leak light, which means, they’re losing brilliance, sparkle, fire and life. And let’s face it, the sparkle in a diamond is why we love them so much. If it wasn’t for [Read More…]
THE 7 BENEFITS OF A ROUND DIAMOND
Shopping for diamonds? Trying to decide which shape to buy? There are so many wonderful choices: round, princess, radiant, pear, cushion, heart, marquise, asscher, oval cut… Which shape is the best to use? The round, [Read More…]
WHAT IS DIAMOND FIRE?
Brilliance, sparkle and fire! Jewelry stores often talk about diamonds having brilliance, sparkle and fire. Most can understand brilliance and sparkle… But fire? What the heck is fire in a diamond? Is the diamond really [Read More…]
SEARCH FOR SPARKLE
Okay, forget color. Forget clarity. Forget certification… In fact, forget everything you know about diamonds and quality… Because there’s truly only one thing that ultimately matters: SPARKLE! If the diamond doesn’t sparkle like mad (also [Read More…]
CHECK YOUR GIRDLE THICKNESS
Girdle grades are important… For if you get a girdle that’s too thin, it can chip or break easily. And if you get a girdle that’s too thick, you’re spending money on worthless carat weight. [Read More…]
IDEAL CUT DIAMONDS
“It’s ideal!” Ideal cut diamonds are solely determined by proportions and percentages that maximize the appeal of a diamond. The ideal cut was created by a man named Marcel Tolkowsky. Marcel created the ideal cutting [Read More…]
THE BRILLIANT CUT DIAMOND
The most common shape of diamond in the world is the round diamond. Round is the default shape that everyone thinks about when they think of a diamond engagement ring. The round diamond always comes [Read More…]
2.00 CARAT LAB-GROWN DIAMOND DEAL
Now THIS is a DEAL! It’s a massive 2 carat lab-grown diamond, that’s top-notch quality, and a crazy deal on price. Featuring a 2.00 carat diamond, IGI certified, VS2 clarity, F color, Ideal cut diamond, [Read More…]
PRINCESS CUT DIAMONDS ARE NOT SQUARE
“Princess!!!” If you were to ask women “What’s the name of the square cut diamond?” 99.9% of all of them would answer “Princess cut.“ Very good. (Men’s answers would be all across the board “Princess [Read More…]
DIAMOND CUT VS CLARITY?
Which is better when it comes to Quality and the 4 C’s? Cut or clarity? It’s a great debate. Here’s a little story to illustrate my topic… A guy walks into the store… (Sounds like [Read More…]
WHY AREN’T ALL DIAMONDS CUT IDEAL CUT?
It’s almost funny if you think about it… There’s an “ideal cut” for diamonds (round diamonds or brilliant cut diamonds) a standard that most people already know about… That’s not a secret. That cut is [Read More…]