A lady comes into the jewelry store looking to upgrade her diamond engagement ring because it was “dull and didn’t sparkle”. The appraisal she got with the ring said her diamond was a round brilliant [Read More…]
Customers are always shopping for “the perfect diamond“. They spend countless hours looking at diamonds under a microscope or a 10x jeweler’s loupe trying to find the most perfect diamond in the world. I tell [Read More…]
Every day someone makes their very first purchase online and every day a sucker is born. So the big question is: Should you buy a loose diamond on the web or will you be ripped [Read More…]
The marquise cut diamond is an odd creature… It used to be a really popular cut of diamond back in the 90’s. Then the princess cut diamond stole most of its glory and spotlight. Just [Read More…]
10 Grand? Savings? You bet… It’s so easy to save that much money on diamonds (and in this case BIG diamonds), if you shop and compare before you buy. Companies like James Allen and Blue [Read More…]
When will customers learn? They wander around the store and finally ask me for the price of a diamond in the jewelry showcase. I tell them. Then they say that they saw the same ring [Read More…]
Wait, what? Diamonds leak? You bet. But some of this leakage is good, and other leakage is bad. First off, what is leakage? Leakage is when light enters a polished diamond, bounces around internally, then [Read More…]
What’s up with the jewelers that sell diamonds that are “supposed” to be better than regular diamonds? They claim their diamonds have more sparkle, more fire, and more life in them. These are diamonds with [Read More…]
Cut is such a complex topic. Sure it has crown and pavilion angles, width and depth percentages, table thickness, culet size and so forth… But what makes cut even more confusing… The terminology of cut: [Read More…]
B I G If you’re in the market for a large diamond, then you don’t have a lot of choices… Because most stores have a very limited quantity of diamonds over 2.00 carats. They may [Read More…]