Here’s the problem with hearts & arrows diamonds… You only see them once! That’s right. You only view those stunning hearts and arrows shapes one time; When you Buy it! After that, you never see [Read More…]
Amazon? Buying a diamond engagement ring on Amazon? Seriously, if you look at the stars and comments that people leave on Amazon, you’ll see, hundreds of people do it every single day. But, before you [Read More…]
People love to look at diamonds. I love showing them. But there are 6 basic steps to examining a diamond. Things that could make or break a potential diamond sale. It’s MUST-DO tricks that can [Read More…]
It’s gone… Diamond cut is not only missing from most engagement ring conversations, but hidden as well. Most salespeople won’t even bring up “cut” (unless you do it first). And even if they do, it’s [Read More…]
Does certification matter? Think about it… You go in to a store to buy an engagement ring. You fall in love with one. It’s gorgeous. It has a one carat diamond in the center, with [Read More…]
Which way should a pear shaped diamond point? Point up or down? To point or not to point, that is always the question most people ask when buying a pear shaped, or tear drop shaped [Read More…]
Because not all VS2 diamonds are alike. And I’m using VS2 as an example, when the reality is, this could pertain to any quality of diamond you’re searching for: SI1, E; VVS1, D; I1, J; [Read More…]
When it comes to diamond shapes, the timeless classics like round brilliant and princess cut reign supreme. However, there is one shape that exudes romanticism and sentimentality like no other—the heart-shaped diamond. Despite its symbolic [Read More…]
The purchase of a diamond engagement ring is a significant milestone in one’s life, representing love, commitment, and a promise of a lifelong journey together. However, navigating the world of diamonds can be overwhelming, with [Read More…]
This is a tactic that only works if you are shopping for a diamond in person. Where you can see it, view it, and really rotate the diamond before purchasing to inspect it from all [Read More…]
Diamonds, renowned for their unmatched beauty and enduring appeal, owe much of their captivating sparkle to the intricate art of diamond cutting. Among the crucial factors that contribute to a diamond’s brilliance is the number [Read More…]
As you know by now, the round is, and always has been the most popular diamond shape one can buy. Rounds are the most brilliant cut diamond shape. All the other shapes (oval, heart, marquise, [Read More…]