THE 1 MINUTE GUIDE TO DIAMONDS
Learn FAST! For all you really need to know is the basics about diamonds. That way you can buy a great looking diamond, and not get ripped off. Sure you could study for hours, you [Read More…]
Cut
THE IDEAL PROPORTIONS FOR A PRINCESS CUT DIAMOND
There are tons of articles on the ideal cut diamond. But unfortunately they all pertain to the round cut, or brilliant cut diamond. In fact, if you look at “cut” in the 4C’s of diamonds, [Read More…]
WHY DO SOME DIAMONDS ONLY HAVE 57 FACETS?
The traditional brilliant cut diamond, often referred to as the “round brilliant,” is known for its spectacular facets. They are often referred to as 58 facets. But that’s not entirely true. You see, some diamonds [Read More…]
DIAMOND GIRDLE
What is a diamond girdle? A girdle is the thin rim that runs around the entire outside of your diamond. It’s easier to see if you turn your diamond sideways and look at it. The [Read More…]
CHIPPED DIAMOND, WHAT ARE YOUR OPTIONS?
I’ve talked about this before, but new situations arise that deserve a second look. I had a customer come into the store last week to get her ring cleaned. She said she had a prong [Read More…]
WHY IS THE CUSHION CUT DIAMOND THE CHEAPEST SHAPE?
When it comes to shopping for diamonds, many factors influence the price, such as carat weight, color, clarity, and cut. While some diamond cuts may be pricier due to their popularity (round diamonds) or rarity, [Read More…]
VIEW YOUR HEARTS & ARROWS DIAMOND WITH A SCOPE
Here’s the problem with hearts & arrows diamonds… You only see them once! That’s right. You only view those stunning hearts and arrows shapes one time; When you Buy it! After that, you never see [Read More…]
BUYING AN ENGAGEMENT RING ON AMAZON???
Amazon? Buying a diamond engagement ring on Amazon? Seriously, if you look at the stars and comments that people leave on Amazon, you’ll see, hundreds of people do it every single day. But, before you [Read More…]
THE BEST WAY TO EXAMINE A DIAMOND
People love to look at diamonds. I love showing them. But there are 6 basic steps to examining a diamond. Things that could make or break a potential diamond sale. It’s MUST-DO tricks that can [Read More…]
DIAMOND CUT: THE HIDDEN 4 C
It’s gone… Diamond cut is not only missing from most engagement ring conversations, but hidden as well. Most salespeople won’t even bring up “cut” (unless you do it first). And even if they do, it’s [Read More…]
WHY IS IT SO IMPORTANT TO BUY A CERTIFIED DIAMOND?
Does certification matter? Think about it… You go in to a store to buy an engagement ring. You fall in love with one. It’s gorgeous. It has a one carat diamond in the center, with [Read More…]
DOES THE PEAR DIAMOND POINT UP OR DOWN?
Which way should a pear shaped diamond point? Point up or down? To point or not to point, that is always the question most people ask when buying a pear shaped, or tear drop shaped [Read More…]