SAVE $3000 ON A 1.00 CARAT DIAMOND
Want to Save Thousands on a Diamond Engagement Ring? Would you love to literally pay $3000 LESS for a Diamond and NOT lose any Quality? Seriously! You CAN! All you need to know is this [Read More…]
Want to Save Thousands on a Diamond Engagement Ring? Would you love to literally pay $3000 LESS for a Diamond and NOT lose any Quality? Seriously! You CAN! All you need to know is this [Read More…]
GIA grades Diamonds with 5 different Cut Grades: Excellent, Very Good, Good, Fair and Poor. The question is: Can you tell the difference between these visually? My Answer: YES! To prove this, I’m going to [Read More…]
Diamond Symmetry plays a huge role in the Beauty, Sparkle and Brilliance a Diamond gives off. The more Symmetrical a Diamond is, the better it will look and the better it will react with light. [Read More…]
Many people have heard the line “Your Diamond is Worthless!” when they’ve tried to sell their stone at a Jewelry Store. It’s Pretty Unsettling! The reason some Jewelers say this to people is because their [Read More…]
Spread diamonds are narrow (shallow) diamonds that look larger than they really are. The width is wider than normal and the depth is shallower than normal (normal by ideal cut standards). This doesn’t sound like [Read More…]
A Reader Writes in and Asks Me a… QUESTION: MARGIE IN TOPEKA, KS, WRITES: I read your Bow-Tie Article. My Question is, What if there is only one “Tie” on one Side? This is Regarding [Read More…]
A Reader Writes in and Asks Me a… QUESTION: VANGIE IN MOBILE, ALABAMA, WRITES: Can a Diamond Chip off a Top Layer? My Prong is Fine and that Side of the Ring is Smooth, so [Read More…]
What is a diamond culet? A culet is a facet at the very bottom of the diamond. Does the culet matter? You bet it does. :) A fully round brilliant cut diamond normally has 58 [Read More…]
If you ask people what the most important aspect of a Diamond is, you’ll hear all sorts of answers: “It’s the Clarity of a Diamond, of course!” “It’s the Color, White looks Better and Brighter!” [Read More…]
“I Wanna Trade!” A Woman brings her Solitaire Diamond Ring into our Store to Trade it in for a Bigger Stone. She bought her Ring originally at the Mall a couple of years ago and [Read More…]
The Diamond 4C’s? Is it necessary to follow the Guidelines laid out in the 4C’s (Cut, Color, Clarity and Carat Weight) of Diamond Grading? Must you really Learn the 4C’s in Order to Purchase a [Read More…]
“The Cheapest Diamond?” I’m often asked “What is the Cheapest Diamond in the World?“, so I thought that I’d Address this Question. The Cheapest Diamond in the World would No Doubt be a FREE Diamond. [Read More…]