DIAMOND GIRDLE
What is a Diamond Girdle? A Girdle is the thin rim that runs around the entire outside of your Diamond. It’s easier to see if you turn your Diamond sideways and look at it. The [Read More…]
Cut
THE MOST IMPORTANT ASPECT OF A DIAMOND
If you ask people what the most important aspect of a Diamond is, you’ll hear all sorts of answers: “It’s the Clarity of a Diamond, of course!” “It’s the Color, White looks Better and Brighter!” [Read More…]
IS THE DIAMOND 4C’S LISTED ON YOUR RECEIPT?
“I Wanna Trade!” A Woman brings her Solitaire Diamond Ring into our Store to Trade it in for a Bigger Stone. She bought her Ring originally at the Mall a couple of years ago and [Read More…]
DO THE DIAMOND 4C’S MATTER?
The Diamond 4C’s? Is it necessary to follow the Guidelines laid out in the 4C’s (Cut, Color, Clarity and Carat Weight) of Diamond Grading? Must you really Learn the 4C’s in Order to Purchase a [Read More…]
BUYING THE CHEAPEST DIAMOND?
“The Cheapest Diamond?” I’m often asked “What is the Cheapest Diamond in the World?“, so I thought that I’d Address this Question. The Cheapest Diamond in the World would No Doubt be a FREE Diamond. [Read More…]
THE BEST DIAMOND MONEY CAN BUY
“I Want the BEST!” People always want the Best Diamond that their Money can Buy. The Best Cut, the Best Color, the Best Clarity and the Best Carat Weight… But… what is the Best? Let’s [Read More…]
FANCY COLOR AND FANCY CUT DIAMONDS
Fancy this, Fancy that… Aren’t all Diamonds Fancy? NO! But, probably 50% of them are. You have to understand what Fancy means. Fancy can mean many different things. A look in the dictionary says that [Read More…]
BAGUETTE CUT DIAMONDS
Baguettes? Baguettes are Long, Thin Cuts of Diamond. They are Officially a Step Cut Diamond with only 13 Facets each. The Word Baguette actually means Little Sticks or Rods. Baguettes are generally used as Side [Read More…]
I CLARITY LOOKS BETTER THAN SI CLARITY
Mind Blown! This really is a Great Question that Tends to Blow People’s Mind: Can a Low Clarity Diamond, like I Clarity, Look BETTER than a High Clarity Diamond like SI Clarity? YES IT CAN! [Read More…]
TRILLIANT, TRILLION, TRIANGULAR CUT DIAMONDS
Trilliant cut diamonds used to be all the rage. They were so popular in the 90’s. It seemed like every woman out there had to have a trilliant cut diamond (also called trillion cuts). They [Read More…]
DIAMOND BOW-TIES, GOOD OR BAD?
Depending on who you talk to, you’ll hear different conflicting stories about the diamond bow-tie. Jewelry sales people will either tell you that the diamond bow-tie is a good thing or a bad thing. It [Read More…]