DIAMOND LOOKS BETTER, AND IS CHEAPER!!!
So many people do this… And it’s crazy! People are always, always under the impression that clarity is the #1 trait you should look out for in a diamond. They always want a clean diamond [Read More…]
Diamond Guide
IS DIAMOND CLARITY REALLY THAT IMPORTANT?
How important is diamond clarity? Should you worry about clarity? Well, on a scale of 1-10 (10 being the best), I would give clarity a rating of 4. Only a 4? Surprised? Don’t be. The [Read More…]
WHAT ARE SEMI-MOUNTS?
You always see rings listed online and in jewelry catalogs as “semi-mounts“. What exactly does this mean? “Semi-mounts” are a name given towards a mounting that’s only semi-completed. It’s not fully finished. It’s missing the [Read More…]
GUESSING GAME: WHICH DIAMOND IS $4,000?
Let’s play a game… A guessing game. I’m going to show you 12 diamonds (and their specifications). Your goal is to determine which diamond sells for $4,000. Think you’re up to the task? Don’t be [Read More…]
DO YOUR DIAMOND FACETS LINE UP?
“Now that’s cool!” Have you ever studied your diamond under a microscope? I mean, really studied it? A good portion of the public has looked at their diamond under 10x magnification (what diamonds are graded [Read More…]
IF I WERE BUYING A DIAMOND…
“What would you buy?” People often ask me, if I were to buy a diamond engagement ring, what would I buy? My answer: VS clarity, E-F color, GIA certified diamond with an excellent cut. And [Read More…]
CAN DIAMONDS CUT GLASS?
You’d be amazed at how many times I get asked… “Can diamonds cut glass?” Not to mention this question… “If a diamond cuts glass, does that mean it’s real?” Of course there’s truth to these [Read More…]
CAN YOU FIND THE SI1, E ???
Game Time… I’m going to show you 12 different diamonds of all different colors and clarities… Your goal is simple: Find the SI1, E Only ONE of these diamonds is SI1 clarity, E color. The [Read More…]
WHAT IS A PROMISE RING?
What exactly is a promise ring? You hear people talk about them, but do you really know what they are? Lots of young couples are interested in these so called rings… Some people even call [Read More…]
TIME TO BUY A BIGGER DIAMOND?
I hear it all the time… “One day I’m going to get myself a bigger diamond.” OR… “One day I’ll trade this little diamond in for a big one.” It’s always “one day” or “someday” [Read More…]
CAN YOU IDENTIFY THIS DIAMOND?
Ready for some FUN? Let’s play: Guess this diamond! Here’s how it goes… I’ll show you a diamond, and your goal is to see if you can correctly identify the color and clarity of that [Read More…]
WHY DOUBLE FOR DIAMOND UPGRADES?
Why double? Why do jewelers always want you to pay double the price for upgrading a diamond or an engagement ring? The answer is simple: PROFIT! Jewelers have to profit (at least a little), off [Read More…]