CAN DIAMONDS BE IDENTICAL?
Can diamonds be identical? Short and sweet: NO! You would think with all the billions and billions of diamonds on the face of the earth, that you’d be able to find a couple that were [Read More…]
Diamond Guide
WHAT DIAMONDS ARE PEOPLE BUYING?
Confused? Looking for a diamond, but don’t know what to buy? Let other purchases guide you… Knowing what size, quality, shape, and price of diamonds that other people are buying (and the mounting they choose), [Read More…]
DOES SHE GET THE RING APPRAISAL?
Guys always ponder this one. Do you give your fiancé the diamond appraisal when you give her the engagement ring? “Here’s your appraisal honey.” My first instinct would be to ask why? Why does she [Read More…]
DON’T LIKE YOUR ENGAGEMENT RING?
I see it happen all the time. Ladies will come in to the jewelry store to look at our beautiful engagement rings. The problem is… They already have one! Their engagement ring is sitting on [Read More…]
IS YOUR JEWELER CERTIFIED?
There is a misconception out there, that you should only shop at a jeweler that’s certified. Where this began, I don’t know. What do people actually mean when they say “certified jeweler“? I don’t know [Read More…]
A ONE CARAT DIAMOND FOR JUST $1,770
Nice… I would imagine this diamond would sell within a day or two… Why? Because not only is it the cheapest 1 carat diamond… But it actually faces up really, really well. Usually cheap 1 [Read More…]
JEWELRY FINANCING PLANS OR SCAMS?
You spend months finding the perfect diamond engagement ring for your lovely fiancee. You’re excited by the clarity, color, and the sheer beauty of the diamond. You can’t wait to give it to her. But [Read More…]
ARE INSCRIPTIONS MAN-MADE FLAWS?
Does your diamond contain a man-made flaw? We’ll find out… But, before we talk about diamond inscriptions and laser inscribing, we need to delve deeper into diamond quality and how it affects the value of [Read More…]
GET OUT OF THE DOG HOUSE
Here you go, back in the Dog House again! Sleeping on the Couch! What did you do now? Did you say she needs to go to the gym? Call her big boned? Imply it? Forget [Read More…]
WHY DIAMONDS SUCK
80% of all men will tell you one thing about diamonds: Diamonds suck! Now granted, that’s a statistic that I just made up, but I believe it to be true. Men come into the jewelry [Read More…]
WHAT’S THE MILLIMETER SIZE OF YOUR DIAMOND?
A lady comes into the jewelry store looking to upgrade her diamond engagement ring because it was “dull and didn’t sparkle”. The appraisal she got with the ring said her diamond was a round brilliant [Read More…]
BUYING CHEAP DIAMOND ENGAGEMENT RINGS
All you practical guys that are looking for a cheap diamond engagement ring, listen up: I can cut your costs in half! That’s right. Interested? Good! Here’s what you should buy… Buy an illusion: Not [Read More…]