DIAMONDS THAT DON’T SPARKLE
Why don’t Diamonds Sparkle? Let’s face it, Diamonds that don’t Sparkle just SUCK! There are plenty of reasons why Diamonds don’t Sparkle (or lose their Sparkle), and many of them we can actually control. So [Read More…]
Diamond Guide
SELLING PRICES FOR DIAMONDS
What is the selling price for Diamonds? Or like, customers say “What will I get for my Diamond if I sell it?“ Customers bring their Diamond Rings in daily and want to know what they’re [Read More…]
HOW TO PICK THE RIGHT LOOSE DIAMOND
This post is taken from our Questions Section on Diamond Guide that is meant to give advice to people about Diamonds and Diamond Buying. If you have a Question you’d like answered about Diamonds or [Read More…]
BUY A DIAMOND LOOSE OR MOUNTED?
Should you buy a Diamond Loose, or should you purchase a Diamond already set in a mounting? I’m sure that you know by now that I’m going to say: “Buy your Diamond Loose!” …(which I [Read More…]
BLACK SPOTS IN DIAMONDS
What are Black Spots in a Diamond? Black Spots, or more commonly referred to as, Black Carbon Spots, are Crystal Inclusions that formed in a Diamond when the Diamond was born. Black Spots (also called [Read More…]
HIDE DIAMOND COLOR
When most people think about Diamonds, they think about one color: White. All Diamonds are White, right? Not by a long shot! Only a small percentage of all the Diamonds mined in the world today [Read More…]
DIAMOND CULET
What is a diamond culet? A culet is a facet at the very bottom of the diamond. Does the culet matter? You bet it does. :) A fully round brilliant cut diamond normally has 58 [Read More…]
DO YOU JUDGE A DIAMOND BY CLARITY ONLY?
“The 4C’s? Most People Disregard at Least Half of the 4C’s. They disregard Cut and Color and Pretty Much Everything to do with Carat Weight. The one and only Topic that Most People Concentrate on [Read More…]
THE MOST IMPORTANT ASPECT OF A DIAMOND
If you ask people what the most important aspect of a Diamond is, you’ll hear all sorts of answers: “It’s the Clarity of a Diamond, of course!” “It’s the Color, White looks Better and Brighter!” [Read More…]
HIDDEN DIAMOND FLAWS AND INCLUSIONS
Believe it or not, but some Diamond’s Flaws and Imperfections are hidden from eye sight. Some are hidden purposefully, others hidden by accident! It’s almost shocking to think about! Either way, you should understand how [Read More…]
NO MICROSCOPE, NO SALE!!!
Looking at Diamonds… Customers come into our Store after Shopping around Town for Certified Diamonds at the other Jewelry Stores (Both Independent and Corporate). I go over the 4 C’s with them. I show them [Read More…]
WHY HIDE THE PRICE OF THE DIAMOND?
People Love to Shop and Compare Diamonds and Diamond Prices. They go from Store to Store and jot down things like: Cut, Color, Clarity and Carat Weight. They Drive all over Town looking for the [Read More…]