Does certified guarantee price? It’s a good question. The short answer is: NO! The long answer is: YES! To begin with, we need to decipher what “guaranteed price” means. The myths: To some, guaranteed price [Read More…]
Looking for color? Want to know what’s hot and what’s popular right now? Of course, the biggest and best selling diamond color is white. Which is actually the absence of color. But everyone has those… [Read More…]
Everyone wants a big diamond… And by ‘big‘, I’m talking about really big carat weights, like 2.00 carat, 3.00 carat, 4.00 carat, 5.00 carat, 6.00+ carats… These sizes are extreme, rare, and ultra-expensive. But there [Read More…]
Bling Bling! People love to get their rings cleaned. After all, there’s nothing better than a clean, sparkling diamond. But, did you know that cleaning your jewelry can actually loosen your diamonds and gemstones? It’s [Read More…]
If I point to some small diamonds in a mounting and ask a customer what they are, half the people will say “diamonds“, the other half will say “chips“. In fact, most customers consider small [Read More…]
This is a MUST BUY diamond! It really is. It’s probably one of the nicest looking I clarity diamonds I have ever seen. It faces up clean, looks stunning, and has one hell of a [Read More…]
WHAT? Doesn’t matter? That’s right… In almost all instances, the clarity of a diamond doesn’t matter. Whether it be the lowest grade, or the highest, it really isn’t that important. Clarity only becomes an issue [Read More…]
If you venture into any jewelry store or look in any catalogs, magazines or fliers featuring jewelry, you’ll often see or hear the phrase “diamond accents” or “accent ciamonds” (they mean the same thing). So… [Read More…]
Everyone gets sticker shock. The price of diamonds can always make one gasp loudly and say “WOW“. One guy said to me “Did I say diamond? I meant dime-one.” lol It’s true, the price of [Read More…]
Color is a visual. It’s something your eyes can detect. Just like small specks of inclusions in the stone, it’s something that stands out and gets noticed. The good thing is, most of the diamonds [Read More…]
“How much?” Guys are always asking me “How much should I spend for an engagement ring?” It’s a good question. They don’t want to come across as “cheap“, but they also don’t want to spend [Read More…]
Let’s compare… It’s the Astor cut from Blue Nile. VERSUS The True Hearts cut from James Allen. Both of these cuts are the best of the best. Both are the most perfectly cut diamonds in [Read More…]