TRILLIANT, TRILLION, TRIANGULAR CUT DIAMONDS
Trilliant cut diamonds used to be all the rage. They were so popular in the 90’s. It seemed like every woman out there had to have a trilliant cut diamond (also called trillion cuts). They [Read More…]
Diamonds
WHAT IS DIAMOND CUT JEWELRY?
Ahhh, the beauty of diamonds! How they sparkle and shine like a billion stars in the sky… Oh, wait! Those aren’t diamonds! They’re “diamond cuts”! Huh? Diamond Cuts? Diamond cut jewelry used to be really, [Read More…]
ARE JEWELRY SPECIAL ORDERS WORTH IT?
Let me tell you something… Special orders are not so special! When you’re talking about jewelry and rings, special orders are a whole different creature. Why? Because jewelry isn’t like a washer and dryer that [Read More…]
HOW TO FIND THE PERFECT RING SIZE
Rings and sizings drive me crazy. People getting their rings sized drives me even crazier. People never know how a ring should really fit on their finger. It’s either too snug or too loose. Too [Read More…]
JEWELERS HIGH PRESSURE SALES TECHNIQUES
Nothing turns people off more than jewelers that apply too much sales pressure. All they want to do is make those cash registers ring. Right? Jewelers are fanatical about using high-pressure sales techniques. Things like: [Read More…]
HOW TO WHEEL AND DEAL ON JEWELRY PRICES
Here’s a secret you may not know: Jewelers love to wheel and deal on jewelry. Really? Yes! They do! It’s the thrill of the sale. It’s in their blood. That’s why they’re always trying to [Read More…]
DON’T FORGET ABOUT THE SIDE DIAMONDS
You finally pick out your center diamond. It’s big! It’s beautiful… And now you have the joy of picking out the perfect mounting for it. You may spend weeks and months on the center diamond, [Read More…]
DIAMOND BOW-TIES, GOOD OR BAD?
Depending on who you talk to, you’ll hear different conflicting stories about the diamond bow-tie. Jewelry sales people will either tell you that the diamond bow-tie is a good thing or a bad thing. It [Read More…]
TRIO SETS NOT WORTH BUYING!
Once upon a time, there were trio-sets… The 80’s were stock full of them. Jewelers would carry dozens of different styles and would sell them like hot cakes. Really! A set or two every single [Read More…]
DON’T TRADE IN THAT DIAMOND
Now this is the post that will make jewelers mad. But the truth is, most trade-ins are NOT worth their weight in gold. Here’s why… Trade-in policies: Most jewelers have trade-in policies that keep you [Read More…]